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Telecommunications Business Plan

3 March 2023 Businnes Plan


Telecommunications Business Plan


The telecommunications revolution is here: Personal communications and unified message systems are at forefront of this technological phenomenon. The 1984 deregulation of long distance and local telephone service has seen a rapid increase in competition and the search for every nook and corner of telecom products, services and products that can be used by consumers and businesses. From that day only 15 years ago, when consumers were tied to a fixed phone with its fixed phone number, mobile and cellular phones have proliferated to meet the demand for communication anytime, anywhere in the world. Companies that do not anticipate change or keep up are quickly consigned to financial and technological death – Iridium being the latest example. As the final arbiter, financial muscle is being replaced by quality, depth of management and speedy execution. AT&T realized this and hired a tech-savvy CEO to make the necessary changes. Iridium didn’t and was punished for it.

TeleSpace has the potential to become the market leader on personal communications and unified messaging. The consumer and business now have telecommunications mobility, with many phone and fax numbers as well as pagers and email. They are looking for simplicity and speed. A single identifier to help them find their business and personal lives and get their communications. They want and require MyLine.

MyLine has been an operating platform for more five years. There is a core group of loyal customers who use MyLine. The technology is elegant, simple and easily maintained. The system features a wide range of features, many of which are crucial and some that are not. MyLine has not had much success due to its design and marketing. It was marketed more like the pocket knife from the early TV ads. It was twice as heavy as it needed to be and came with instructions. Instructions for a pocket knife! Before even using the product, consumers realized they were in trouble.

Internal market research has shown what the consumer wants, and MyLine has it! There are five primary target market segments, of which three will be discussed. MyLine can find the customer wherever he/she is located on Earth. Also, there’s the Soccer/Sports Mum, who is completely mobile but can be difficult to reach – except with 800 MyLine. For personal or professional use, the military market offers a lot of potential. They want reliable and secure communications. MyLine is available to assist them in enlisting.

The total telecommunications market, which is estimated to be worth well over $200 Billion, is massive. At this point, it is difficult to quantify the sub-industry of personal communications and unified messaging with its hundreds of million actual/potential customers. Management estimates that projected sales of about $40 million in the third year, with sales running at the rate of $5 million per month by the end of that year, would still be only approximately a one percent market share. The market leader would require a 5- to 10-percent market share. Management plans to achieve this within five years.

1.1 Objectives

TeleSpace’s primary corporate goals are:

  • To become the market leader in personal communications and unified messaging products and services within five years.
  • To become the lowest-cost provider and drive aggressive pricing across the industry.
  • To provide the best and fastest customer service year-end 1.

1.2 Mission

MyLine is already the most technologically-superior personal communications system in the world. TeleSpace management is building on MyLine&#8217’s brand and technical heritage to become the market leader and market leader in personal, business and unified communications systems within five-years.

1.3 Keys to Success

TeleSpace can achieve success with three key keys:

  1. Marketing must generate sufficient sales volume to drive an aggressive pricing model while still achieving planned profitability projections.
  2. Private label MyLine must be promoted through their distribution channels by strategic partners.
  3. Equity capital must be secured at an acceptable valuation


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