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Solar Water Heater Distributor Business Plan

3 mars 2023 Businnes Plan


Solar Water Heater Distributor Business Plan


Sun Heat is a start-up company registered in California offering solar home water heating systems lead by Sara Clark.

The Market

Southern California’s solar heating market is large. The region receives more than 245 hours of sun each year. Sun Heat identified two distinct markets where they plan to market their products. The first segment is the DIY segment of individuals. The second category is for people who can hire a professional installer to implement the system at home. The DIY segment is expected to grow at 9% annually and have 3.9 million customers. Professional install has an annual growth rate of 8% and potential customers of 2.7 million.

The products

Sun Heat will sell two different versions of a solar home water heating system: a do-it-yourself system and a unit installed by a licensed installer. Both are environmentally conscious and cost-conscious.

Sun Heat’s system can help families save between 70% and 90% on heating water electricity.

Management

Sun Heat is being lead by Sara Clark who has the education and experience to execute on this proven business model. Sara holds a Bachelor’s degree in environmental studies as well as Masters degrees in engineering management and business administration. The forecasted sales growth is substantial in years two and three. In the same way, net profit is expected to grow in years two through three.

1.1 Objectives

  • To be the best manufacturer of solar-based heating systems.
  • To gain rapid market penetration in the first 3 years.
  • To create a customer-centric company based on cutting-edge technology.

1.2 Mission

Sun Heat&#8217’s mission it to be the top solar water heater company by offering superior products and exceptional customer service, while saving customers money. It also makes positive contributions to the world.

1.3 Keys to Success

Sun Heat has identified 3 keys to success that will enable the company to grow into a market leader.

  • We offer cutting-edge, reliable, easy-to use and maintain solar water heating solutions.
  • Making solar heating a mainstream source of energy.
  • Implementing and designing strict financial controls.


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