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Real Estate Brokerage Business Plan

3 mars 2023 Businnes Plan


Real Estate Brokerage Business Plan


RJ Wagner & Associates Realty, Inc., a Texas-based S corporation, is located in Texas. Regina Wagner is the principal investor and stockholder of this corporation. Regina Wagner is a licensed brokerage and sponsoring broker for the firm. The licensed broker of this firm will sponsor licensed real estate agents (independent contractors) in the state of Texas. This corporation will formalize real estate services.

RJ Wagner & Associates Realty, Inc., opens its doors to the public in July. The office is located in Houston, Texas (Champions area) in the Greenwood Square Shopping Center, to provide services to the higher income section of Metropolitan Houston.

Credibility and reputation excel with the broker of this firm, with a published real estate book and real estate organizational programs placed in the Houston Association of Realtors and the Dallas Association of Realtors bookstores and superstores. The book Texas Real Estate/The Mobile Mentor has been a great resource for novice agents.

1.1 Objectives

The primary objectives of our organization are to:

  • Make it a profitable company that can take advantage of new real estate investment opportunities.
  • Recruitment and hiring of self-motivated and successful sales professionals.
  • At least 15 of the above-mentioned sales agents must be in your office.
  • Create a solid corporate image in the specific target market.
  • To develop good working relationships with others and work together as a team.
  • By our third year or earlier, you will be one of the best brokerage firms operating in the Champion area.
  • Within 12 months, you will see a positive return.

We believe that the professionalism of the corporation’s manager and its sales associates will allow us to reach the above-mentioned targets. The knowledge and understanding of real estate law and procedures is what individuals learn when they get their real estate license. Agents are subject to the entire business’ laws and regulations. This means that there is a high turnover rate. After they get a license, they can receive the marketing and sales training they need to start their profession. This training can be expensive for agents. Most agents cannot afford the training required to start their career. In addition, the average real estate agent’s earnings are very low compared to the industry.

We will provide a productive office environment that is inviting and welcoming to both the client as well as the agent. Each day will have a different location within the office, with a daily marketing schedule/routine to be followed. Agents have the opportunity to be guided each day through a marketing plan to gain clients. They can choose to follow the training and guidelines provided, or they could follow their daily routines. By providing stability and guidance, we will help new agents earn more than average real estate agents.

If an agent in our company sets a monthly goal to find only one seller and one buyer, the agent would earn $6,750 each month X 12 month = $81,000 per yr. Regina’s goal is to support each agent in achieving this goal.

The same sales would net the corporation $2250 per month X 12months = $27,000/year X 15 agents = 405,000 This excludes sales from the active broker for this corporation. The $4,500 commission would total $9,000 (100%) and be paid to the corporation. The corporation will pay the salary of the broker.

1.2 Mission

This plan is designed to guide you in starting and managing your new business. Additionally, it will be the basis of a separate, detailed marketing strategy. Following is a summary of the main points of this plan.

  • RJ Wagner & Associates Realty, Inc. has three objectives: to make a profit, to grow at a challenging but manageable pace, and to adhere to the Texas Real Estate Commission’s ethical codes.
  • RJ Wagner & Associates Realty, Inc. was founded with the primary mission to recruit Texas agents.

Agents choosing this firm will get a higher commission that allows them to market more.

  • As a result, the ongoing mission is to help homeowners sell their homes and homebuyers buy the home of their dreams by offering professional and personal support. Assuring customers’ best interests is always our priority.
  • RJ Wagner & Associates Realty, Inc. knows that quality customer service, marketing and networking are key factors to success.
  • We aim to create a positive partnership with our clients as well our staff members and our title companies. It should respect the goals and interests each of them.
  • While this market isn’t new, there are many opportunities for expanding brokerage firms to enter the local market.
  • The initial financial analysis shows that this venture is viable. It also has outstanding potential and results. Numerous sources have noted that the realty business has proven to be very lucrative in today’s fast-paced market.

    • The company will remain competitive in its target market by providing exceptional customer service both to clients and to associates.

    This plan, which is illustrated in the highlighted chart, projects rapid growth with additional agents and high net profit over the next three-years. This plan, along with a detailed marketing plan, will make RJ Wagner & Associates Realty, Inc. a lucrative venture for both the owner and the contracting agents.

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