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Real Estate Broker Business Plan

3 mars 2023 Businnes Plan


Real Estate Broker Business Plan


Although many people long to own their own home, cultural barriers as well as a lack of affordable housing are obstacles that may prevent this dream becoming reality. Reed Properties is working to keep those dreams alive. This new brokerage will measure success not only in terms of the number and volume of units that are sold but also how many people are helped.

Claudia Reed is an experienced professional with more than 15 years of experience in the Richmond Metro Area.

A recent Census Bureau report on the economic status of the nation’s minority groups should noted that all segments surveyed–African American, Hispanic, and Asian-Pacific–registered significant growth in average family income during the past two years. Fannie Mae, a secondary market mortgage company, reported that immigrant homeowners grew by 47 percent between 1980-95 and is expected to increase 45 percent to 6.8 millions people in the next ten year. Recent Fannie Mae surveys found that renters are three times more likely to make home ownership their top priority than other renters. On the whole, immigrants are more likely than any other adult demographic group to buy a home in the next three years.

In Richmond, the Latino community has grown tremendously, but have not been targeted by the city’s real estate professionals. Two years ago, 27% of new entrants into Richmond’s housing market were Latino immigrants aged 25-34 years. It is a smart business move to target Latino homebuyers. Latinos will make up half the metro population within 20 years, making them the fastest-growing segment in the city’s housing market.

Reed Properties will continue to be a major player in the Richmond Metro area’s revival.

Claudia Reed will offer counseling and education, as well as credit repair programs and educational programs. Her radio talk show, “Your New Home”, will feature educational programs, credit repair initiatives, and HUD counseling.

There are currently three low-income housing projects in Richmond, totaling 1,500 units. These will be sold as affordable housing. Claudia was instrumental to helping community organizations win the tenmillion dollar grant for the renovations.

1.1 Objectives

  • Open the door of home ownership to residents of the Richmond Metro area.
  • Build a business that demonstrates that a real estate brokerage can thrive serving the residents of the intercity.
  • Capture a significant market share of the new business being generated by the current and future renovation and building projects.

1.2 Mission

The mission of Reed Properties is to increase minority homeownership in the Richmond Metro area.


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