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Packaging and Shipping Business Plan

3 March 2023 Businnes Plan


Packaging and Shipping Business Plan


AuctionShipper, a new packaging and shipping company, caters to online auctions like eBay. They also offer regular shipping services for walk-in customers. AuctionShipper will be the affordable, environmentally-sensitive, and convenient service provider.

AuctionShipper has identified three keys to success that will ensure its long-term success. It will provide a service that is needed by the market. This it will do by providing affordable packaging and shipping services. The second is to make its services as convenient as possible. If it is not the most convenient solution, then people will not become long-term customers. The last thing is strict financial control.

AuctionShipper is designed to target three types of customer segments: new eBay users as well as more experienced eBay users. Each group will have different reasons why they use AuctionShipper. Recognizing that these are two distinct groups, they will targeted differently. New eBay users have 11,216 potential customers and a 15% growth rate. Advanced users have 8,097 possible customers and a 9% annual growth rate. All other potential customers will make up the last group with a growth rate between 7% and 23,221 customers.

AuctionShipper faces two different types of competition. There are two types of competition. The first is mom-and pop shops that offer additional shipping and packaging services. These types of shops offer shipping as an optional service. Franchise operations, which focus on shipping and packaging, are the second type of competition. There are many companies in this industry and there are often high-priced shipping options. These service providers are for those who value convenience and can afford it.

AuctionShipper will be led by Jack Paacker. Jack started his first business at age 19 and is now a successful entrepreneur. Jack will be successful in leveraging his experience of operating his own business with the skills taught to him while he was pursuing his MBA. His experience and education will be heavily valued in assuring the success of AuctionShipper. AuctionShipper will earn $185,000 revenue for year two, which will rise to $285,000 for the third year.

1.1 Objectives

  • Become the premier auction shipping service.
  • Within two years, you can achieve profitability.
  • By year three, market penetration should be 15%

1.2 Mission

AuctionShipper’s goal is to be the best auction shipping company. This will be achieved by offering reasonable prices, fast and environmentally sound service, and maintaining 100% customer satisfaction.

Success Keys 1.3

  • Provide a service in a competitive market.
  • Be as convenient as possible.
  • Employ strict financial controls.


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