Mining Software Business Plan


Mining Software Business Plan


PT. Rekayasa Tambang Indonesia (RTI) meets the needs of clients – private and government-owned mining companies – in virtually every sphere of geological interpretation and modeling, mine design and engineering, and mining productivity improvement activities. RTI is a subsidiary of Mining Engineering Software Development and Technical Assistance, a U.S. software company that provides software for full-service mine design and interpretation. It also offers the managerial and technical resources necessary to solve complex geological interpretation and modeling as well as mine design, mining optimization and mine scheduling.

The products

RTI will offer five distinct services and products. The first product is geological modeling and interpretation software systems. This product and service provides the most comprehensive geological database, innovative interpretation tools, advanced modeling techniques and resource reporting for most types of deposits ranging from simple vein, stratiform, and massive deposits, to complex and highly deformed ore bodies. Additional to the mining optimization, scheduling and software systems, there will be mine design and engineering systems. The dump design and rehabilitation program will also perform analyses regarding environmental impact. This includes designing dump dumps, designing acid drainage, designing groundwater drainage, and environmental rehab.

Market

Over the past five year, the market value for open-pit, underground, and mining software technologies has increased an average of 22%. Because there is no local manufacturer of engineering software in Indonesia, imported software technologies account to 100% of all open-pit, underground, and mining engineering and geological technologies in the Indonesian mining industry. Imports of mining software technologies totalled $75 million last year. This is 23.7% higher than previous year’s level of $60.6million, which was in turn 26.3% more than the year prior’s imports. They were valued at $48 millions.

Competitive Advantages

RTI can create and sustain competitive advantages by having access to intangible cash (leadership, talent entrepreneurs, intellectual and property, brand), and advanced technology. These two benefits are interrelated. The “intangible capital” to a large degree is intellectual capital that has been captured by the organization. RTI has taken great care to ensure that the system captures the human capital created by its members. This is an advantage since even though some employees may leave the organization and move to new companies, RTI still captures their knowledge and contributions. This intellectual capital is what fuels the advancement of technology.

RTI is an exciting company that combines advanced technology in the form of software and consulting services serving the mining industry. RTI projects strong revenue for year 1, with steady growth in year five. The gross margins for the company will rise to a high percentage, with net profits increasing each year.

1.1 Mission

RTI’s mission is to be a strong presence in Indonesia in order to implement the MINER DELTA mission statements. It has the specific mission to become the most trusted mining and geology software provider in Indonesia and to provide consulting services. Through the development of the most efficient techniques for image analysis, RTI can create customer value and facilitate optimal and efficient operations. RTI, as the commercial arm to the MINER DELTA is expected to establish a reputation in mining for providing outstanding consulting services that exceed customer expectations.

1.2 Objectives

These are the marketing and financial objectives of RTI.

  1. In the first year, sales were strong and continued to grow through the fifth.
  2. The average gross margin percentage of sales revenue is at the top of the list.
  3. Every year, net revenue improves.

The financial objectives are converted into marketing objectives. The company must have a high average profit margin in order to meet its sales and gross margin targets.

The company must set goals to increase customer awareness. This includes proactively approaching potential clients, teaming up with technology providers (hardware manufactures and platform developers), and partnering with local and regional mining contractors and equipment suppliers in order to reduce competition, improve pricing, and reduce risks.

The marketing objective could read as follows:

  • Targeted sales revenue for five years.
  • Increase customer awareness during the planning period.
  • By partnering with trusted local and regional mining contractors, you can reduce competition and risk while also lowering prices.

Success keys 1.3

RTI can create a competitive edge by having access to intangible resources (business networks, talent, leaders, entrepreneurs, intellectual properties and brands) and advanced technologies. It also has the ability to tailor its location.

RTI offers a technological advantage, in addition to intangible assets, with its advanced mining design. Scheduling and geological interpret programs. The software’s ability calculate and produce visibility charts is an indicator of its software performance. RTI excels in other qualitative measures such as ease-of-use and flexibility. RTI will concentrate on improving and refining its system in future software releases to ensure a sustainable competitive advantage. RTI will continue to research image analysis issues.

RTI’s ability to combine advanced technology with human capital allows it to concentrate on its mission of becoming a customer-driven organization. Each system will only be installed and designed by qualified personnel. This personal service onlyis available from RTI. The system’s ability to function in a “turn key” fashion is highly valued by its target market. RTI and customers have a close personal relationship that is essential to its mission of ‘#8220’ exceeding customer expectations through exceptional consultative service.

In order to effectively operate in this fashion, RTI’s location in Jakarta situates it close to the core of its target market. RTI&#8217’s product distribution and services distribution are further facilitated by the presence in Indonesia’s major mining regions (East Kalimantan South Kalimantan South Sumatra Central Sulawesi). Sales demonstrations, installation and design, service, and maintenance will all be subject to a lower travel cost. The distribution cost benefits will become tangible cost competitive advantages as unit sales rise. There are many benefits to being near our customers. It will improve consulting efforts as well as aid our quest to become customer-driven and market-driven. We will not be just a branch office.

The primary activity of operations is what makes a mine work. This allows them to produce more product at lower prices. RTI creates value for its customers and provides a benefit by focusing on this particular activity in the customer’s value chains. RTI creates systems for its clients that provide quality assurance activities and guide its customers in improving their operational performance.

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