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Microbrewery Business Plan

3 March 2023 Businnes Plan


Microbrewery Business Plan


Martin Cove Brewing Company is a microbrewery that has been successful in southern Oregon for three years. The company is located in Medford and has seen an increase of 15% in sales each year. The company’s product lines are Martin Cove Pilsner and Red Ale. Martin Cove Brewing Company expects to make $520,000 in revenue this year. This was generated from an initial investment of $150,000.

Martin Cove Brewing Company crafts its beers under close supervision by our brewers in small 20-barrel batches. To ensure consistent excellent taste, the latest brewing technology is seamlessly combined with traditional methods of brewing to create a blend that’s both modern and traditional.

Martin Cove Brewing Company will expand its distribution to select metropolitan areas in Oregon. Martin Cove Brewing Company was one of Portland’s most beloved microbreweries over the past three year. The company hopes to replicate this success throughout Oregon. A new product will also be launched by the company, a German Marzen-style Lager. The expansion plan can be funded by owner funding and internal cash flow. Based on the current sales success of the target customer base in Southern Oregon, the following three-year projections are made for the future. The plan’s successful implementation will see sales revenues rise to $1.2 Million by Year 3.

Martin Cove Brewing Company uses the same sales strategy that helped to build Medford’s sales: Remove all obstacles between yourself and the customer. Martin Cove customers will taste the product and be able to appreciate the craftsmanship and quality that goes into each bottle.

Martin Cove Microbrews will be available in bars as well as retail outlets, such as local markets and corner stores. It will also be distributed through supermarkets. However, it is anticipated that it will be more difficult to get shelf space in national supermarkets.

1.1 Objectives

Martin Cove Brewing Company’s objectives are:

  • Establish strong relationships with local beer distributors in selected sales areas.
  • Maintain tight control of cost and operation during expansion.
  • Continue to produce the same high-quality products that have made the company famous.


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