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Medical Scanning Lab Business Plan

3 March 2023 Businnes Plan


Medical Scanning Lab Business Plan


Scan Lab Medical Imaging (a start-up) offers a variety medical image scan tests for New Bedford and the surrounding communities.

Market

Scan Lab will target insurance companies. To set up contracts for medical scanning service providers, insurance companies will use a process called a submittal. In today’s medical environment these contact are key because 99% of the scans done are billed through insurance. The gatekeepers are insurance companies. Scan Lab realizes the importance in getting insurance carrier approval and will work hard on all plans.

Once Scan Lab has been approved and endorsed by an insurance company it will be able to rely on the referrals of doctors to direct their patients to Scan Lab. Doctors can refer patients to Scan Lab based on many factors like their location, who they know, what type of scan they have done, and accepted insurance forms. It is important to create strong marketing campaigns that alert doctors to Scan Lab’s services.

Services

Scan Lab offers many radiology-based medical scanning testing. Scan Lab boasts the most current equipment and the medical training necessary to offer valuable consultations and interpret the results for physicians who refer patients.

Management

Dr. Carolyn Jones leads Scan Lab. Dr. Jones received her medical degree with a specialization in radiology from the University of California San Diego, a nationally recognized medical school for radiology. John Hopkins was the hospital where Dr. Jones received her residency. They are also well-respected for their radiology program. Dr. Jones has been practicing radiology in Boston for 13 years.

1.1 Mission

Scan Lab has the mission of being recognized as the New Bedford leader in medical scanning technology. This will be possible through friendly service and flexible acceptance of insurance plans.

1.2 Objectives

  • In two years, capture 40% of local doctors’#8217′ business.
  • To achieve profitability in two years.
  • To double sales by year three.

Success keys 1.3

  • Only buy equipment for which there is a demand in the community.
  • Fast, friendly and accurate service.
  • You must maintain strict financial control to reduce the capital cost of medical imaging equipment.


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