Internet Cafe Business Plan


Internet Cafe Business Plan


Opportunity

Problem

The public needs (1) access and access to all communication channels and information on the Internet. (2) access at a fair price and without being economically, politically or socially isolated.

Solution

JavaNet is a forum that provides communication and entertainment over the Internet. It’s not like a traditional cafe. JavaNet’s goal is for the community to have a social, educational, and entertaining atmosphere that allows them to communicate with each other worldwide.

Market

JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and to experienced users eager to indulge their passion for computers in a social setting. JavaNet will also be a hub for professionals, both local and international, who want to collaborate or check email in a relaxed environment. JavaNet&#8217’s PCs will be available for these professionals. They can also plug in their notebooks to Internet connections. JavaNet’s target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Competiton

Cafe Paradisio Coffee Corner Coffee Corner Coffee Corner and Allann Bros are the main competitors to this segment of retail coffee. These businesses are located in the downtown or close to it and target a segment similar to JavaNet’s (i.e. Students and business people who are highly educated and mobile.

Why Us?

JavaNet will adopt a differentiation strategy to be a market leader in cafes. By providing Internet service, JavaNet separates itself from all other cafes in Eugene. JavaNet also offers a relaxed environment with coffee and baked goods, which makes it stand out from all other Eugene Internet providers.

Expectations

Forecast

In year 1, we expect to sell more than 500,000 units and nearly 1,000,000 in year 3. We will make earnings in years 2 and 3.

Financial Highlights by Year

Finance is required

The following is the financing that we have already obtained:

  1. $24,000 from the Oregon Economic Development Fund
  2. $19,000 of personal savings from owner Cale Bruckner
  3. $56,000 from three investors
  4. You can get short-term loans of up to $10,000.


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