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Global Marketing Business Plan

3 March 2023 Businnes Plan


Global Marketing Business Plan


West Pacific Marketing Consultants aims to provide marketing services to targeted business environments in Indonesia, Asia, and the west Pacific region. This plan will result in a significant increase for company sales and profits. It includes retainer consulting, project consultation, market research and industrial analyses, feasibility studies, strategic analytics and reporting services.

The targeted gross margins and sales-revenue are the highlights of this plan. The following chart and tables show the targeted gross margins and sales-revenues for each of five years. These numbers represent the top prospects for West Pacific Marketing Consultants. These targets are attainable through a proactive approach to the candidacy of clients, teaming-up with technology providers, and partnering with reputable local and regional engineering suppliers and construction firms to reduce competition, improve pricing, and reduce risks.

The five-years of market research have been used to create this business plan. Data show that the market has grown in size and number of geographical segments. Customer needs, perceptions and buying habits have improved. These trends will likely continue over the next five years. West Pacific Marketing Consultants feels that it is able to fill the hole in the marketing niche, and will benefit from operations beginning in January, Year 1.

Notice: All figures included in this plan are shown in the U.S. currency dollar and reflect the currency conversion rate of $1 = Rp7,200.

1.1 Objectives

West Pacific Marketing Consultants’ objectives are to make a fair and equal profit in both the business-to business (B2B), and business-to consumer (B2C) markets. This goal will be met by reaching the numbers shown in the Sales Forecast topic and the Financial Plan topic.

1.2 Mission

West Pacific Marketing Consultants offers a range of high-quality consulting services that are affordable and reliable to individuals, businesses, government agencies, nongovernmental organizations (NGO) and institutions. Our services include market intelligence, business development, market intelligence and analysis of industrial sectors. We also provide sales assistance to global companies looking for Indonesian markets.

The current situation in Indonesia is characterized by difficult times, low investment appetites and cutting costs. Budgets are also being cut. After conducting a five-year study on the situation, West Pacific Marketing Consultants came to the conclusion that its potential client base would be interested, in an intelligent and effective way. West Pacific Marketing Consultants believes its clients can benefit from both solutions as well as value. Over 14 years of experience, the company’s senior executive advisors have been working with U.S.-based multinational companies. They have extensive knowledge in Pacific business environments, including Indonesia.

1.3 Keys to Success

West Pacific Marketing Consultants has two key keys to success. These can be described as both Internal and External Factors. They are further explained in the next two sections.

1.3.1 External (Business environment) Factors

The Asia-Pacific Region has entered an interesting time. It is experiencing a shift from the 8220old economy#8221 to the new &#8220global economy#8221. This process brings tremendous economic development, capital mobility, and liberalization. The profile of customers has changed as a result of the new global economy. It brings new economics and new market structures. Customers have changed their roles from ‘#8220solution requester&#8221 to &#8220value seeker&#8221 and from clients to business partners to &#8220business partners&#8221.

West Pacific Marketing Consultants has a proactive focus on establishing relationships and partnerships with multiple digital contents, companies as well as government institutions, regional or provincial government offices, non-profit organizations, and individuals who could be potential business partners.

1.3.2 Internal Factors

A company believes it can control its success by controlling some basic internal factors. These factors include:


  1. Selling and Marketing power

    . The company’s services are attractive to keep a certain amount of B2B and/or B2C clients. West Pacific Marketing Consultants is a market intelligence service provider, business and marketing consulting services provider, as well as a business and sales representative. It has a proven track record of building a strong brand that will help clients convert their knowledge into intellectual property.


  2. Excellence in fulfilling the promises

    . Clients don’t purchase features, they buy advantages. A claim must first be filed with proof. This company has had success on claim after claim.


  3. Develop visibility to generate business leads

    . Participation by the company in online business affiliations with reputable global players of e-business technology is a necessity. Palo Alto Software (and B2BToday.com) are two of these players. Strategic relationships must also be made with companies, government institutions, regional (provincial) government offices, and NGOs, as well as with individual customers.


  4. Satisfaction guaranteed by high-quality customer service

    . Everything the company sells is guaranteed; therefore, the services have to do what the customers want, and do it well. For the company to survive, it is essential that customers are satisfied for the long-term.


  5. Multiply your opportunities with a single expertise

    . West Pacific Marketing Consultants has the ability to draw on its single source of expertise for multiple revenue-generating opportunities. This includes business development, market intelligence and analysis of industrial sectors, channel development at a global level, and sales assistance for Indonesian companies.

  6. Key management team. The right management team is integral, and must have a strong foundation in marketing, management, finance, and services development. A company is confident in its employees.

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