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Digital Marketing Agency Business Plan

3 March 2023 Businnes Plan


Digital Marketing Agency Business Plan


Overview

54 & Cloudy, a new digital marketing agency, is managed by Tom and Stephen, two industry veterans who have combined more than 20 years of experience in running e-commerce websites, digital marketing agencies and helping small and medium businesses achieve their digital growth goals.

54 & Cloudy was a small consulting firm for the past two year. Now, they are looking to raise funds to become a full-service agency. They will need to buy technology assets and increase their staff to meet client demand. 54 & Cloudy will require internal resources in order to manage all of the clients that they will add once they ramp up their marketing efforts.

54 & Cloudy will initially operate as a remote company with resources in various areas of the business, including Search Engine Optimization (&#8220SEO&#8221), Conversion Rate Optimization(&#8220CRO&#8221), paid advertising (including search), and contractors who will support auxiliary income streams like content writing and design services.

54 & Cloudy is poised to rapidly become one the most trusted digital marketing agencies within the industry, given its current reputation and plans to create a proprietary technology solution that brings meaningful value to clients. 54 & Cloudy’s market success will help them to expand their service offerings and increase their hiring.

Service Offerings

54 & Cloudy will soon expand their operations to four main revenue streams, after they have raised the capital.


  • Search Engine Optimization

    • SEO marketing services include SEO strategy development, technical SEO, keyword targeting, content marketing, and link building

  • Paid Advertising

    • Full-service PPC marketing services, including paid shopping ads and display ads, paid social media advertising, retargeting and paid search ads.

  • Conversion rate optimization

    • eCommerce CRO services will run thousands upon thousands of AB trials across a variety eCommerce platforms, with the goal to drive sales. A team of UX analysts and psychologists from 54 & Cloudy will conduct targeted user research to increase the number of transactions and average order value and customer lifetime value for clients.
  • Copywriting & Design Services

    • Designers and content writers who specialize in industry-specific topics and can translate the tone and voice of clients’ businesses into engaging copy or rich design.

Expectations

Finance is required

54 & Cloudy, a long-standing success story in the industry, will seek an SBA loan amounting $300,000 to fund initial startup technology costs. This will also cover initial cash flow needs. 54 & Cloudy ramps down customer acquisition and operates at a loss for the first year.

Forecast

DMA’s industry growth and 54 & Cloudy’s new technology platform 54 & Cloudy are expected to see significant growth in the next five-years. 54 & Cloudy is poised for strong growth as they serve new and established clients. In addition, 54 & Cloudy expands to become a one source for all aspects of digital marketing. 54 & Cloudy will see a significant increase in company revenue after securing their debt capital, and hiring several resource to reach 2023 revenue of $2535,009 which will rise to $12.6million by 2026. EBITDA will also grow from $738526 in 2023 to $5,115,174 by 2026.

Financial Highlights Year-by-Year


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