Chiropractic Clinic Business Plan


Chiropractic Clinic Business Plan


Accurate Chiropractor, LLC is a clinic that specializes on providing natural healthcare to those who have been hurt in accidents at work or motor vehicles. Dr. Angelo M. Rubano, Jr., D.C., it’s the founder.

Dr. Rubano has a proven track record of success in his profession, having recently sold a practice in New Jersey for $124,000, which he purchased 3 years ago at a cost of $20,000. Since graduating from Life Chiropractic College eleven years ago, he has been in private practice and as a business owner. His leadership abilities are evident in both the professional, civic and personal arenas. He has served as an executive board member for many successful and growing organizations. He gained expertise in the coordination of large-scale events as well as networking through these organizations. In addition, he is an accomplished public speaker, an attribute which has served him well as both an expert medical witness and lecturer on various health related topics.

His business philosophy is to be innovative rather than competitive. Since nearly 80% have never heard of Chiropractic Care, he is well aware that there are many potential clients. Ultimately his plan for growth will incorporate other doctors in the area who can benefit from the corporate approach Accurate Chiropractic has for providing health and safety consultation to the service and construction corporate market. To this end, Dr. Rubano sees himself as a marketer for chiropractic services. Accurate Chiropractic, LLC will reach a large market of Chiropractic patients via a system of direct mail advertising. We will be able to serve the injured both directly as well indirectly through corporate clients. Through outreach events that are geared towards safety for children and workers, we will contribute to the community.

1.1 Mission

Our goal is to educate and adjust as many families possible to optimal health using natural Chiropractic Care. We do this in an environment that promotes personal growth and development, and respects the fundamental human need for control and respect.

Success Keys 1.2

  • Establishing and maintaining a consistent, organized method of lead generation, tracking leads, and following up to convert leads into prospects
  • A repeatable process for turning prospects into clients.
  • Hiring and maintaining trustworthy office staff that shares the company mission. 1

1 see Addendum, Personnel Plan

1.3 Objectives

  • Collections of $420,000 within the first year
  • Maximize Gross Margin to 55%
  • 300 total cases were completed by the 1st of January
  • End of 2nd year, Case Average $3,500


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