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Astrology Tarot Card Business Plan

3 mars 2023 Businnes Plan


Astrology Tarot Card Business Plan


Martini Astrology and Tarot in Eugene, OR is a business that specializes both in astrology and reading the tarot. Martini will initially operate as a home-based business, primarily from the owner’s residence. Sarah Esppe, the founder of Martini and its owner, will also offer out-call assistance by appointment. Sarah has forecasted the need to open a dedicated office somewhere between Years One and Three.

Martini will be based in Eugene, OR, a liberal, alternative community within the Willamette river valley. Martini will target three distinct customer groups. The under-29 year olds make up the first segment. This segment has 95,000 potential customers and is growing at 15% per year. This second group is between 30 and 45 years old with a 10% rate of growth and potential customers of 150,000. The 46+ age group will be the last to be targeted. This group, which includes 50,000 people, has the slowest annual rate of growth at 5%.

Martini’s readings will be used for consulting and entertainment purposes. Sarah’s goal will be to develop long-term relationships with the majority of her clients, utilizing her services on a weekly or bi-weekly interval. Sarah will help her clients achieve this goal by providing them with accurate, relevant, and quality readings at affordable prices.

Martini is solely owned and operated by Sarah Esppe. Sarah has been reading for over four decades. Sarah received her formal training at the Iowa Center for Astrology. It is one of the best three Astrology facilities in America. Sarah successfully completed the 8-month program, and was awarded the respected certification. Sarah received her Master Tarot Reader designation after spending four months at Tarot university in New Orleans. Sarah will leverage this formal training to provide the finest astrology and tarot consultations.

Martini is a promising start-up. Sales have been conservatively forecasted to reach $68,000 in sales in Year One, rising to $86,000 by Year Three. Sarah will achieve profitability in Year One.

1.1 Objectives

These are the objectives of the business:

  1. Reaching break-even and positive cash flow.
  2. Earn enough money to buy a stand at the Saturday Farmers Market or other area fairs and festivals.
  3. Reputation as an accurate and entertaining reader of astrology and tarot cards.

1.2 Mission

Martini Astrology and Tarot will offer high-quality, personal astrology and tarot readings for entertainment purposes. I will give accurate and personalized readings that meet the requirements of my clients. To make readings of astrological or tarot more affordable and accessible for clients, I will be available on-call and off-call at different prices. Martini must be respected for her accuracy and high quality in order to win customers’ trust.

1.3 Keys to Success

  1. Customers are satisfied with accurate, complete readings at an affordable price.
  2. You must build enough word-of–mouth and advertising revenue in order to retain a client list.
  3. A booth for the Saturday Market. I will be able give readings of astrology and tarot every weekend.


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