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Art School Gallery Business Plan

3 March 2023 Businnes Plan


Art School Gallery Business Plan


ArtSphere Gallery School of Art (ArtSphere), opened its doors in September after moving from its old back room to a 787 square foot facility at the corner of Main Street in Birmingham, AL. Since September the business has grown substantially, but in an unordered way. This business plan will help to create a framework that allows for maximum profit potential and growth. The plan’s successful implementation will lead to increasing profits each year by the third-year.

Here are the keys to success and critical factors in order of importance

  • For art lessons, penetration into the market during the day.
  • Complete some modifications to your premises.
  • Making adjustments to certain pricing and operational procedures.
  • Art supplies can be sold as an additional source of income.

1.1 Objectives

ArtSphere has the greatest potential to teach art to paying customers. This can only be done by eight people at once. The ultimate goal is to enter the 9 A.M.-3 P.M. business hours. This represents 61% of ArtSphere’s teaching capacity. This is undoubtedly the most critical element in the future growth and development of profits. The primary objective is to increase the penetration of this market sector gradually from its current near zero level to 90% at the end of the second year.

As the afternoon market sector (22% of total capacity) is already nearly fully booked, a secondary objective is to fill the evening hours (Monday through Thursday) 7:30 P.M. to 9:30 P.M. These eight hours will be easier to fill. This goal should have been reached by the end 5 of each month.

The goal is to create a profit center for art supplies, and not art lessons.

Final objective: To maintain the level currently achieved in portrait work by clients under contract as well as to maintain the historical level sales of ArtSphere’s art work prior to the mushrooming of art instruction.

1.2 Mission

The ArtSphere is dedicated to providing competent, professional instruction in art in friendly, pleasant surroundings while catering to the varying needs of different target market groups. The ArtSphere seeks to build a personal relationship with each customer that is more meaningful and lasting than the typical six-session course in art at Bessemer. The ArtSphere recognizes that the real product it sells is different from the art instruction given. Helena Rubenstein was quoted as saying that although cosmetics are manufactured in a factory, the product sold is called hope. ‘”

This thinking holds true at the ArtSphere. Different buyers will see the product differently. A serious young student with potential may need special help in compiling his portfolio when applying to art school. Retired 70-year-old woman might be looking for a fun way of filling up her empty days. A stress-ridden executive may be seeking solace and relaxation. Advice, encouragement, and technical advice are all available to help you with your stress. ArtSphere also sells a variety of products. Art lessons are available for as low as $5.00 per hour in certain evening classes at state colleges. These prices are too high for the ArtSphere. We can only create and maintain high sales levels by creating the “real” product that customers want.

1.3 Keys for Success

The most important factor in ensuring success is the ability of owners to tailor the product to their customers’ specific needs (emotional. psychological. etc.). Its customers.

  • The limited spaces (maximum of eight) have no shelf life. These are similar to airplane seats. Any 10 o&#8217’clock space left unsold today will be lost forever. To avoid no-shows, it is crucial that customers sign up on a monthly basis. Payments must be made in advance. The possibility of changing time slots is still possible. Although walk-ins can be accommodated depending on availability, these #8220products must be sold at a premium in order to encourage customers signing up.
  • Like most businesses, it is key to recognize and encourage the “heavy user.” A “heavy user” would be someone happy to work at his easel two to three hours at a time, several times a week.

The customer might continue working for hours if the hour-long art lesson is not ended in a timely manner, such as by turning off the lights. To ensure that the lesson ends in a timely manner, students should be able to collect their canvases and store them for the next session. Only those who wish to take part in a longer session can enroll for a shorter period. Only then can owners reap the benefits of the “heavy user”.

  • Both owners are artistic and at times reluctant to insist on certain policies designed to encourage profitability. This is the key to the success and flexibility of this plan.
  • The special nature of the product does not allow for it to be purchased on a “take-out” basis. It must be consumed at the location. It is essential to provide a comfortable environment that meets the needs of each customer. Ugly clutter, adequate lighting, clean-up and smoking policies, comfortable seating, etc. All must be addressed. The ArtSphere is situated within walking distance of the harbor, and it has all the potential to provide a better atmosphere than a standard rectangular classroom at a university college.

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