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Art Sales Custom Framing Business Plan

3 mars 2023 Businnes Plan


Art Sales Custom Framing Business Plan



Introduction

Hart Fraeme Gallery is both a gallery of fine art and a full-service custom framing shop. The cornerstone of Hart Fraeme Gallery’s business is high-quality custom framing. The company is unique in its field in that it offers same-day and 11-day custom framing, in contrast to the industry-standard 21-day lead time. Hart Fraeme Gallery was founded with the goal of offering the Triopolis metropolitan area the most cutting-edge, trendsetting designs as well as unmatched quality and speed.


The Company

Hart Fraeme Gallery S-Corporation is managed by Hart Fraeme. Hart Fraeme is an experienced operator of custom frames shops and another art gallery. Hart Fraeme Gallery was founded by Mr. Fraeme because of the contacts, knowledge, and expertise he has built over these years.

Presently, the company does not have a retail location, although plans are in place to acquire a location in the Uptown Mall by September of 2005. This location is attractive due to the relative lack of nearby frame shops, as well as the area demographics, which mirror those of Hart Fraeme Gallery’s target customer.


Products and Services

Hart Fraeme Gallery will focus its primary attention on custom framing. It is expected that this will generate approximately 75% of their monthly income. Although Hart Fraeme Gallery will offer artwork for sale, this will be primarily a service to its customers and not more than 25% of the monthly sales. The company will still need artwork to be able to model and sell custom framing options. Nearly 500 mouldings will be available, as well as more than a thousand different matboards. Hart Fraeme Gallery also offers a wide variety of decorative mat styles and designs.


Financial Outlook

A strong demand exists for custom framing. 42% of consumers say they plan to purchase art or framing products in the coming year. Industry analyses for 2006 predict that custom framing sales will grow by 4-6%. Hart Fraeme Gallery believes it is able to enter the market and be successful. Financial projections for Hart Fraeme Gallery are positive. The company anticipates generating healthy sustainable income and gross profit over the next 3 years.

1.1 Objectives

Hart Fraeme Gallery has four major goals. The first two are related to establishing a market presence at the outset, while the third and fourth are ongoing goals.

    1. Establish a retail outlet in Triopolis. In particular, the company intends to enter into a leasing agreement with Uptown Mall to lease a retail space measuring 1,500 to 2,500 square foot with a stockroom/workshop area that is at least 750 sq.
    1. Marketing can help increase consumer awareness about both the company and product. This can be done by advertising in local newspapers (including Pioneer Press) for four weeks before the grand opening and for two weeks following it. Next, for three consecutive weeks, you can advertise more or less depending on the results. A company website will be developed that will list products and services. There will also be an online shop for Web purchases.
    1. This industry is leading in project completion with an 11-day timeline for most orders and same day framing with selected material. It will be necessary to purchase and keep on-site the required framing equipment. It is also necessary to establish business relationships with leaders in the materials industry such as Roma Moulding and Mouldique, and to maintain weekly ordering and delivery schedules with such vendors.
  1. Prioritize custom framing. Emphasize high-end, leading-edge design. To do this, the company will continue to monitor current decor and design trends. Particularly, staff must follow such trends; therefore, the company will subscribe to several trade magazines, such as Picture Framing Magazine, Decor, and Art Business News.

1.

2 Mission

Hart Fraeme Gallery is founded on a dedication to offer the Triopolis the most innovative, trend-setting designs and a finished product of impeccable quality at unmatched speeds.

Three things are the core of the company’s pride:

  1. These frames are unique and eye-catching. They reflect a deep knowledge of current and historic decorating styles as well as design trends.
  2. Excellence and craftsmanship of the highest quality.
  3. Dedication to work, and a constant drive to exceed industry-standard three weeks for product completion.

1.3 Keys to Success

Hart Fraeme Gallery is a success story because of four key factors:

  1. Quality Craftsmanship – Because picture framing is aesthetic in nature, the finished product must be of impeccable quality.
  2. Innovation & Creativity The customer expects uniqueness and a product that is customized to his needs.
  3. Fast, Professional Service – In a business where the established lead time is three weeks, eleven days is a refreshing change of pace. In today’s society, same day framing is in high demand.
  4. Embracing Technological #8211 The computer is a time saver for all businesses, including art framing. Modern framers are increasingly relying on computerized equipment.

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