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Yoga Center Business Plan

3 March 2023 Businnes Plan


Yoga Center Business Plan


Hatha Yoga is an ancient practice that explores, develops, integrates the body and mind. Yoga improves your concentration, flexibility, and muscle strength throughout your body. This ancient form of self-care is a great way to improve your health, vitality and mental peace.

Anusara Yoga, the Anusara method, is the main style of Hatha Yoga. Anusara Yoga, a new style in yoga, is spiritually-inspiring, heart-oriented and grounded in a deep understanding of the optimal alignment of the body in the poses. Instructors encourage students listen to their bodies, to respect their wisdom, and to move at their own pace.

After each class, deep relaxation is taught. Garden Way Yoga Center instructors (GWYC), aim to aid students in the development and maintenance of their physical, psychological, and spiritual well being. It is a truly invaluable health benefit.

The Garden Way Yoga Center offers 8 sessions of eight-week classes each year. Anusara Hatha Yoga, and workshops in related areas are some of the courses offered by The Garden Way Yoga Center. The Yoga Center features well-trained, professional instructors, progressive teaching methods, a non-competitive and encouraging atmosphere, and a beautiful light-filled facility.

A boutique is also available at the Garden Way Yoga Center, which sells yoga clothing and aides.

Jill Gordon, Ph.D. is the founder of The Garden Way Yoga Center and one of Anusara Yoga’s most respected teachers. She leads workshops and teacher trainings both nationally and internationally. She previously founded three yoga training centers in Santa Barbara and Denver, CO, as well as one in Charlottesville, VA. She has been a practicing yoga practitioner since 1985, and a meditator ever since 1989. Jill is a certified Anusara instructor. She is also one of the few designated teacher trainers in Hatha Yoga Anusara style. She is registered with the national Yoga Alliance at the highest 500-hour level.

1.1 Objectives

The following are the objectives for Garden Way Yoga Center

  • By the end the first year, you will have 300 customers.
  • Achieve sales in excess of $60,000 from the boutique.
  • Increase customer base by 25% by the end of the second year of operation.
  • Sales will increase by 15% in the second year.

1.2 Mission

The mission of Garden Way Yoga Center is to give the student, whether a beginner or advanced a place to practice Anusara. Our goal is to teach Anusara exactly as we have been taught. It is incumbent for the teacher to always act responsibly and with the student’s interest in mind. No matter from whom or what we learn, our true teacher is ourselves.


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