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Wholesale Landscape Products Business Plan

3 March 2023 Businnes Plan


Wholesale Landscape Products Business Plan


The market place for nursery products, and services is changing in both scope and form. The consumer is now more upscale and the market continues to expand.

The number of households in the United States has increased by 10 percent over the past seven years to 140.9million. According to the National Association of Realtors (NAHB), there will be 903,000 new home constructions this year and more than 4.5million sales of existing houses.

These facts alone show a future for forest byproducts. They do not speak for themselves. A significant population shift has taken place. According to the U.S. Department of Commerce, baby boomers are now the dominant group in the housing market. The 45- to 56 year old bracket will grow by 54 percent over the next four years. Recent research has shown that 45- to 60-year-old customers have emerged as the primary buyers in the nursery industry, accounting for half of all retail nursery sales.

Last year, a quarter of U.S. households spent an average of $500 each for landscaping (installing plant material in original or renovated landscapes). This resulted in retailers making more than $5 billion.

Glen Mar Forest Products will provide this new product line to its growing customer base. It will revolutionize landscaping. Rainbow Mulch ™ is the product name. This color-enhanced, shredded hardwood Mulch is colorfast and safe for the environment. It is non-toxic and safe for animals and plants. The product is 100% organic and produced from virgin wood products.

There are five colors available to choose from:

  • Rainbow Gold
  • Rainbow Brown
  • Rainbow Green
  • Rainbow Grey
  • Rainbow White

Rainbow Mulch(tm), an innovative landscaping tool, transforms a boring lawn into a stunning landscape.

1.1 Objectives

  • Glen Mar Forest Products has been established as the regional leader in color enhanced mulch production.
  • In the next two-years, increase the number of Glen Mar Forest Products retail outlets by 20%
  • Establish solid working relationships with all regional landscape product wholesalers.

1.2 Mission

Glen Mar&#8217 is a company that introduces innovative landscaping products and services to its target customers. Glen Mar’s owner Charles Marshall will leverage his landscaping experience and work with regional distributors to create landscaping products that will be revolutionary.

1.3 Keys To Success

The keys to success at Glen Mar&#8217’s are:

  1. Offering innovative landscaping products. This is important for maintaining the niche markets outlined in the mission.
  2. Deliveries that are reliable and on time Glen Mar must live up to its delivery promises.
  3. Reliable administration that is available to service customers, prepare accurate billing and follow-up on orders. Also, keep a close eye on expenses and collect on accounts receivables.


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