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Specialty Gifts Business Plan

3 March 2023 Businnes Plan


Specialty Gifts Business Plan


Pink Lady Bug Designs LLC, (PLBD) provides high-quality, uniquely crafted chocolates and gift baskets that are sold to raise funds and awareness for women’s health programs.

  • We are a newly incorporated company and need equity and loans to help us raise capital.
  • We plan to double our sales in Year Two; we will triple our Year Two sales by Year Three, and we will have a healthy cash position.
  • We will donate half of our after tax profits to women’s healthcare programs.
  • Our business strategy is maximize cash flow by minimising overhead and capital costs and maximizing returns.

Pink Lady Bug Designs was founded to promote Linda Herter’s ideas and designs. Linda has been involved and employed in the merchandising industry since the early 1970’s. After being diagnosed with Stage III breast cancer, Linda also was informed that the Internet dot-com company that she had been employed by was ceasing operation. Linda realized that there was opportunity in all kinds of difficulties and she decided to put her professional and creative skills to work to create a company that would make the most of them. The company’s main objective is to raise breast cancer awareness and provide funds for women who cannot afford to have their breast screenings. We hope Linda’s story will inspire others and give them hope.

Pink Lady Bug Designs has many important features that will make us successful.

  • Delivering the Pink Lady Bug tale
  • Only high-quality products.
  • Half of the after-tax profits will be donated to women’s health causes
  • Being the first to launch a product with minimal competition.
  • Partnering with a celebrity spokesperson
  • Establishing partnerships with suppliers and vendors of high-quality products
  • Selling products that support a cause to customers who are emotionally motivated.
  • Our potential market consists of 20-30 million people in the United States alone. This group includes 2 million women who have been diagnosed with breast or ovarian cancer in the last decade. They also include their families, friends, care-givers, and loved ones.
  • We are grateful for the support of prospective customers.
  • Endorsements from large organizations such as the American Cancer Society, Breast & Cervical Cancer Program (BCCP) and many more.
  • Establishing two-way connections with the American Cancer Society (ACS) and BCCP websites.

Pink Lady Bug Designs’ strength lies in the talents and experiences of each of the principals involved fueled by an uncompromising conviction to help with the prevention and ultimate cure for life-threatening women’s diseases. We also acknowledge that we are weak in the area national marketing and distribution. We recognize this and are working to create synergistic partnerships with individuals and companies that can provide guidance and advice for the launch of our products national.

Our team needs members who have the ability to contribute their skills and help us achieve our goals. Jim Herter was the Bigname University Food Services’ Business and Facilities Manager for 13 years. His primary duties are the planning and facilitating of a $31 million budget, oversight of the department’s business and accounting staff, and conducting management training in the areas of financial analysis and planning. Jim will also serve as the Vice President and Controller. He is known for his financial planning skills.

Brian Egendoerfer is currently working at Bigname University in the role of Manager, Web Development Services. For six years, Mr. Egendoerfer held the position of Director of Alumni Information Technology in the Alumni Association. Brian’s skills are key to the maintenance our Web pages.

Our organization has received additional support from the Advisory Board which includes key support persons who provide guidance and insight. Dr. Craig Sponseller, M.D., is a clinical research physician in Hepatology and Transplant Hepatology at Saint Louis University School of Medicine. He is closely involved with the Cancer Center’s management of liver and other types tumors. Dr. Sponseller traveled with Naomi Judd during her lecture circuit, “An Evening with Naomi Judd”, to help educate the general public regarding hepatitis.

His ability to understand the medical community and be involved in charitable events and philanthropic activities will prove invaluable.

George Friend, M.D. and F.A.C.S, graduated from Washington University School of Medicine, St. Louis, Missouri. He has been a South Bend resident since 1971. From 1972 to the 1990’s, he was Director for Surgical Education at Memorial Hospital and St. Joseph’s Medical Center in South Bend. He is currently the Medical Director of Breast Care Services at Memorial Hospital, South Bend, Indiana. Dr. Friends’ experience in the areas of breast care, pharmaceuticals and other related fields will be a great asset.

Castles Sport, a high-end apparel manufacturer for alumni, is headed by Karen Castles Gray of Atlanta, Georgia. Castles Sport has a license with more than 40 universities across the United States. Last year, Castles Sport generated over $3,000,000 in revenue. Karen’s experience and advice in merchandising at a national level will greatly assist our national sales strategy.

Phase One of our marketing plan will focus on the sale of high-quality chocolates. Based on our research and past sales, we know our products are in high demand by fund-raising groups to be used as favors at various functions. We have chosen a high quality product that is appealing to many markets. This popularity is evident in the growing demand for high-end chocolates. What is great about our products? Customers can enjoy them, whether they are supporting our cause or simply looking for fine chocolates.

Our expertise is in merchandising and not production. We have an agreement with Bissinger’s French Confectioners of St. Louis to produce our chocolates. The Bissinger’s family first began producing their exquisite chocolates in Paris, France (17th-century). Bissinger’s will handle all product order fulfillment. This will eliminate any need for capital expenditure and logistic management. Bissinger’s economies-of-scale for packaging and printing as well as their established product ordering system on the Web will be available to us.

All of the company’s development and operating capital was funded through loans from its principals. To further the company’s objectives, we will need to secure loans or investments for Phase 1. Funding will go towards legal and accounting fees as well stationery and office supplies. Marketing and promotions consultants, research, development, and web page development. One personal computer with cable modem capabilities will be purchased. The remainder will be held as cash to ensure a positive cash balance during our start-up period.

We are offering three $20,000 memberships. Principal and interest will be paid in years 3, 4, and 5. We are confident that our equity members will be repaid by Year 5, as we have a substantial cash balance projected after Fiscal Year 3.

1.1 Objectives

  • To build a substantial cash position by the third year.
  • To donate $100,000 by the end of our third year to not for profit organizations that aid women’s healthcare initiatives and organizations.
  • To double sales by year three
  • To pay off any loans or equity investments by the end of Year Three.

1.2 Mission

Pink Lady Bug Designs’ goal is to become the most prominent provider of high quality products on the market, in order to raise funds to support women’s health programs. We will accomplish our mission by:

  • Forming strategic alliances with companies and organizations that share our vision.
  • Conducting business ethically, fairly and honestly
  • Our employees are treated with dignity and respect.

Success keys 1.3


  • Telling the Pink Lady Bug tale.
  • Securing enough start-up capital to pay for marketing plans, administrative costs, web page development and operating expenses for six to twelve monthly.
  • Establishing a competitive edge by being first to market for our products and following-up with a strong national advertising strategy.
  • Securing celebrity endorsement/major national sponsorship of the product
  • Controlling finances and cash flows by keeping capital and operating costs low.

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