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Software Testing Business Plan

3 March 2023 Businnes Plan


Software Testing Business Plan


Cresta Testing, Inc., aka the “Company”, or “Cresta” as it is commonly known, is an innovative, global professional services firm with a track record of quality assurance and testing. Cresta reduces risk, cuts software development costs and dramatically improves the time to market of new systems.

Cresta is a well-respected company with experienced management. They plan to grow the Company by more that forty percent (40%) annually through great customer service, proven competitive strategy, solid customer support, and a dynamic group of people. Cresta’s financials are realistic and based upon conservative figures relative to industry averages.

Professional service companies must be differentiated in today’s saturated market of commodity-based, lowest cost service providers. Cresta is unique because our services and capabilities all revolve around quality assurance technology (QA).

Customers understand our identity and it is clear. Customers know and love the value of specialists and will do business with them. Cresta offers the right service at the right time.

Current job insecurity, financial scrutiny, regulatory and business compliance and global terrorism, now requires the aggressive adoption of risk management strategies and actions, to ensure the success of each business-driven, technology solution.

Cresta’s contribution to mitigating risk is significant, enabling clients to guarantee the functionality, performance, and scalability of critical business applications and supporting technology infrastructure. We help clients become self-sufficient by educating them. Or we can execute QA activities for their benefit, ensuring that the service level and financial management goals are met.

Cresta’s “roots” have grown within the global financial services industry, which represents our largest client base and area of reference-ability. This market should remain our main focus in the future as it will simplify sales and delivery and leverage our past work.

Cresta aspires to become a trusted advisor with all of our clients. The associated opportunities will allow Cresta truly to demonstrate Cresta’s value-add.

1.1 Mission

Cresta’s mission it to offer clients a specialized, reliable and high-quality alternative to in house resources to help them develop and implement international QA/testing methodologies and infrastructures. Cresta must offer an alternative to in-house resource by offering a high degree of practical experience, business know-how, sophistication, confidentiality, and business practice sophistication. Cresta is an easier, more professional, and safer way for clients to implement QA/testing strategies than working in-house.

Cresta must ensure that its clients receive the most qualified IT solutions. The company’s QA and Strategic Testing services are designed to minimize risk, increase market time, optimize ROI, and ensure the stability and reliability of IT system environments across the enterprise. Cresta must keep its financial balance intact, charge a high price for its services, provide an even greater service to clients, and maintain a positive reputation. In the beginning, Cresta will concentrate on the New York City market. This will include services for European clients and financial services.

1.2 Objectives

  1. You can sustain your profitability by using efficient operational methods to reach a minimum gross Margin of 50 percent (50%) or a net profitability after tax of nine per cent (9%) by year end 2004. The following yearly levels of profitability are maintained at or above the current top public IT testing consultant.
  2. A strong customer base is essential to growth. Ideally, the company should achieve a minimum of forty percent (40%) annually for each of its next two (2) years, and a minimum of fifteen (15%) annually thereafter.
  3. Cresta&#8217s environment should be one of stability and continuous development

Cresta Certified Consultants are Cresta certified in all major technologies in Cresta’s marketplace.

  • By the end of the second quarter 2004, a balanced team of consultants in terms of expertise, numbers and levels in Cresta’s products and services.

    • 1.3 Keys to Success

    1. Leverage Cresta’s positive reputation, marquis client references and ability to close large, qualified deals.
    2. True industry specialization. This will create a strong competitive advantage and service differentiation.
    3. Cresta certified consultants should be available to assist with all aspects of Cresta&#8217’s target markets.

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