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Pet Photography Business Plan

3 mars 2023 Businnes Plan


Pet Photography Business Plan


Owners and beloved pets are what make the world go around. We know that there are many photography studios that will photograph your pet. But, they will not allow your furry relatives to join them. Adorable Pet Photography is a sole proprietorship dedicated to pets. We strive to capture a moment that you will cherish for a lifetime to preserve a special bond. We have years of experience and will preserve your memories through beautiful pieces of photographic art. Our strong commitment to client satisfaction is showcased by the perfect photograph that captures the personality of the pet and the loving relationship between the pet and owner.

Adorable Pet Photography has a small team of photographers who aim to bring a smile onto the faces of pet owners every time they see their precious family member captured in a gorgeous portrait. We expect all vendors and staff to be dedicated to delivering superior customer service. The vision manifests in three different ways

  1. Guarantee the same excellent results every time.
  2. Recognized as one of the best pet photographers in the Southeast
  3. We will not let you down in our pursuit of customer satisfaction and service.

Our key to success is providing high quality portraits with competitive pricing. We also offer excellent customer service.

Adorable Pet Photography is currently located in Atlanta, Georgia. With plans to grow to a full-time business within five years, we will be able to employ two people. The company is currently a home-based sole proprietorship. The company plans to increase sales and grow the client base to make it a full-time enterprise. The company will offer custom portrait packages. Portrait sittings are possible in the well-equipped Studio, at the client’s residence, or outdoors. One assistant will be needed by the owner, who is also the head photographer. Adorable Pet Photography makes a donation to the community. It will be able to provide pro bono support to the local animal shelter and funding awards for local specialty dog and cat shows.

Adorable Pet Photography was founded by a veteran photographer. His photographs of Atlanta architecture were published in magazines such Southern Living and Atlanta. The founder owns all of his equipment; therefore, no financial outlay is required for photographic equipment. Adorable Pet Photography operates from home, so overhead costs are low. Once the business becomes profitable and established, the owner’s salary will be deducted from the year-end cash. The owner is investing $10,000 from his personal savings, along with another $10,000 from a personal friend. The owner’s short-term debt is now limited to $12,350 through his credit union. This business has been preapproved.

All photographs taken by Adorable Pet Photography will carry proper copyright notice. This notice of copyright will provide protection from a claim of « innocent infringement » on the client’s part. Adorable Pet Photography may require copyright releases forms from some clients. This will be primarily for breeders and organizers of pet specialty shows who will need to publish the photos.

The company will offer a variety of products including: portrait finishing, framing, location portraits and holiday candid shots.

Adorable Pet Photography will be aggressive in seeking out local vendors to establish strategic alliances in an effort to lower costs and offer more services for clients.

Most white-collar professionals between 26-60 have at most one pet. The pet is treated as a family member, and the owners spend approximately $26 billion annually for gourmet food, cosmetic services, health care, and specialty items. Adorable Pet Photography aims to reach clients in these markets by specializing in pet photography. We will fill an existing need for the client by specializing in pet photography. We will advertise in the media, distribute brochures, establish working relationships and highlight our quality products.

What makes this industry so attractive is that, although the number of U.S. households with pets has held steady at approximately 58 million over the past ten years, the amount of money Americans spend on their pets has exploded.

In 1993, overall retail sales of pet-related items were approximately $16 billion. This figure had risen to $22.6 million by 1997 and will rise to $28.5 trillion by 2001. Industry experts expect sales to grow steadily for the next five years, from three to 15 percent. The increased love and importance of pets has led to new areas of pet care and services. Many entrepreneurs are creating businesses catering to pet owners such as Petco superstores.

Adorable Pet Photography is in a unique position of competition. We compete with the standard portrait studio, which may photograph pets. But this is only as an addition to photographing people. We are competing against two other pet photographers in Atlanta, as well as a variety of amateur photographers. The benefits and drawbacks of each of our competitors, compared with the services we offer, are hardly a match in quality and price.

The key risks to this business venture’s success are:

  • Sudden adverse changes in the economy either locally or nationally are rare as this is a luxury item.
  • Increased competition within the Atlanta metropolitan area.
  • Partnerships with breeder associations and pet specialty shops that have not been successful are also discouraged

The advent of digital imaging technology is a new threat to photography studios. Many sources claim that traditional film will be replaced by digital images in the future. This may hold true for the amateur photographer as well as the technical or commercial photographer. However, Adorable Pet Photography believes that the timeless art of photography, as exhibited by Ansel Adams and Yuseff Karsh and Annie Leibowitz will still be captured on film. While digital imagery can certainly be an advantage for portrait photographers, and it’s application in portrait photos will increase, we don’t believe it can replace artistic talent.

Adorable Pet Photography’s competitive advantage is its dedication to customer service. We offer an array of services, flexible scheduling, and have the latest technology to produce beautiful photographic portraits. At Adorable Pet Photography, pets are our primary business, not a sideline or hobby. We have the knowledge and experience to help you create a portrait session that is successful. We are patient, and our number-one goal is quality results.

The best way to reach Adorable Pet Photography’s target market for portrait photography is through pet-related services. Adorable Pet Photography looks forward to establishing working relationships with businesses such specialty pet shops, grooming salons and veterinary clinics. We plan to place brochures, framed pet portraits, and other marketing materials in these places. Local breeder associations and pet shows are another great marketing avenue. Adorable Pet Photography has established relationships with pet specialty retailers to offer candid photographs of pet owners in seasonal sketches. Although this generates revenue, it will be used as a marketing tool to increase exposure to our target market.

Adorable Pet Photography is able, by starting on a smaller scale than others, to grow at an accelerated pace in order to keep up to demand. We wish to maintain a steady rate of sales growth; however, we understand that sales will vary in different months. We anticipate holiday season sales to rise quickly, which will then slow down and allow for steady growth.

Adorable Pet Photography’s break-even point is more quickly than other home-based businesses. This is because there are fewer start-up expenses and little or no staff to pay. Since January is the post-holiday slump, it is likely to be the slowest month.

Our cash situation is optimum. Adorable Pet Photography is starting with very little cash. But, Adorable Pet Photography’s growth allows it to quickly gain financial stability. Only two months of the first calendar year’s cash flow are negative, due to the off-season months. The business will have cash reserves and will keep positive cash balances.

1.1 Mission

Today’s environment presents the consumer with an array of choices. Adorable Pet Photography is committed to being the best choice for our clients. Our core values include high quality portraits and great customer service. Pet photography, even in a strong economy, is a luxury; therefore, our customers will receive a portrait that captures not only the beauty of their pet, but also the personality.

This will be achieved through client interviews and patiently spending time with each pet to make them comfortable in the setting chosen by the owner. Adorable Pet Photography treats pets like family members. We provide clients with high-quality and consistent results that will satisfy them.

1.2 Keys to Success

Adorable Pet Photography has a reputation for excellence and customer satisfaction. Our responsibility is to ensure professionalism in these three areas.

  1. Consistent fulfillment and satisfaction of clients’ expectations.
  2. Affordable pricing for the high quality and wide range of services offered
  3. A fair and reasonable profit for each portrait.

1.3 Objectives

Adorable Pet Photography is a small business aimed at bringing a smile to every pet owner’s face when they see their beautiful family member captured in a stunning portrait. It will take commitment from all employees and vendors to achieve our goal for superior customer service. This vision manifests itself in the following ways:

  1. You can expect the same exceptional quality results over and over again.
  2. Named Southeast’s best pet photographer
  3. Remain steadfast in your support of customer service.

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