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Heavy Equipment Maker Business Plan

3 March 2023 Businnes Plan


Heavy Equipment Maker Business Plan


Tricky Widgets Manufacturing, (TWM), is a manufacturer heavy equipment machinery with one location in Spokane. TWM is a start up manufacturing company. TWM hopes to be able to finance its start-up operations by utilizing a large amount of its own capital.

TWM plans to operate at its current location in order to satisfy the ever-growing demand for heavy machinery products. The company’s initial product offering will include the “Widget Basic,” “Widget Deluxe,” and “Widget Premium.” These products are expected to be very popular among commercial construction companies because of their versatility and accurate control capabilities. The company expects to be able quickly enter this market due to the strong connections and referral networks of owners of commercial construction businesses.

1.1 Mission

TWM’s goal is to provide high-quality heavy-equipment machinery for the commercial construction sector at a competitive price compared to other top-quality commercial machinery producers in the market. TWM management believes there’s a potential market for growth because 1) existing manufacturers of construction machinery don’t have the resources to service the increasingly specialized needs that the commercial construction sector requires, and 2) these machinery can be fitted with more precise controls to better meet those needs.

Success keys 1.2

TWM&#8217’s key to success will include:

  1. Its product line is of high quality.
  2. Maintaining and expanding its referral networks in order to generate repeat and new business.
  3. With the goal of focusing on precise controlled equipment, significant investments have been made in engineering and research.
  4. Improvement of operational efficiency.


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