Handyman Maintenance Business Plan


Handyman Maintenance Business Plan


HandyMan Stan is a startup offering a full handyman service to Duluth, Minnesota residents. HandyMan Stan will rapidly gain market penetration by establishing a reputation of being a trusted service provider who is qualified, reasonable priced, and reliable. This will allow HandyMan Stan to build a solid base of repeat clients.

The Market

HandyMan Stan’s target market was segmented into property managers and home owners. The home owner segment has 24,090 potential clients. This group experiences a 5% increase in annual sales. The segment of property managers has 1,243 customers. This group is growing at a 4% annual growth rate.

Services

Stan, a handyman, can provide a variety of home repairs services. Most of the tasks are small and easy. If the problem becomes more complicated, a contractor may be best suited. HandyMan Stan offers the value-added option to prescreen contractors if Stan is unable or unwilling to repair the problem. This will develop a trust bond with the customer so that when a more minor issue comes up the customer is more likely to call Stan due to his honesty displayed earlier. Stan provides fix-it services such as plumbing, electrical, fencing, windows, decks/patios and painting.

Competitive Edge

HandyMan Stan offers a unique service that sets him apart from other companies: a low price with a minimal charge. Stan charges $30 per hour, which is a reasonable amount to encourage people hire him for tasks they don’t want to do or to just ignore until it becomes a bigger problem. Stan’s minimum one hour requirement is the second competitive advantage. This is comparable to the industry competitors who typically have minimums of two hours or more. This provides a competitive advantage for customers who can call Stan&#8217’s help earlier than with similar service providers.

1.1 Mission

HandyMan Stan’s mission is to provide affordable, knowledgeable and convenient handyman services to the Duluth community of Minnesota. HandyMan Stan will give every customer an honest day’s work and fix any problems.

1.2 Keys to Success

  • Treat every customer like they are the most important customer in the company.
  • You should honestly assess the skills required for a job and pass it on to a contractor if it’s too difficult.
  • If you do this, profitability will follow.

1.3 Objectives

  • In 12 months, turn the business into full-time employment.
  • At the end year two, generate steady revenue each year
  • Repeat customers are a great way to increase your revenue by more than 20%


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