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Ecommerce Fabric Store Business Plan

3 March 2023 Businnes Plan


Ecommerce Fabric Store Business Plan


Gaian Adventure Fabric and Notions, a brick and mortar and e-commerce business, is located in Eugene, OR. Gaian is an online retailer that sells outdoor fabrics as well as various notions. This company can help anyone complete any outdoor project. Gaian’s selection will be among the most extensive on the Web. Gaian will also take great care to create a user-friendly, engaging website. Easy navigation and ease of use are key factors in converting potential customers. The entire Web inventory is available at the brick-and-mortar store in Eugene, which is an outdoorsy community. While the majority of business will be from the website, the brick and mortar store will provide a nice source of revenue as well.

Through seasoned management and a professionally developed website, Gaian Adventure Fabric and Notions will rapidly gain market share. Gaian will reach profitability within the first one-year.

1.1 Objectives

The objectives for the first three years of operation include:

  • To start a business that exceeds customer expectations.
  • Superior performance is required to increase the number of clients being served by 20% annually
  • To make a sustainable business, the company must be able survive off its own cash flow.

1.2 Mission

Gaian Adventure Fabric and Notions’ mission is to provide the customer with whatever type of outdoor fabric and notions that he/she desires. Our mission is to keep customers coming back. All else will fall in line if we live by this maxim. Our services will exceed our customers’ expectations.


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