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E-commerce Internet Business Plan

3 March 2023 Businnes Plan


E-commerce Internet Business Plan


Popular culture is no more regional. Cable television, syndicated radio shows, and the Internet have created a world in which a New York fashion statement can be seen in just days in small towns in the Midwest. The rapidity of our telecommunications network has raised young customers’ expectations for products that express their cultural identity.

FireStarters provides youth with the products and clothing they need in small communities throughout the United States.

FireStarters stands out from other youth-oriented websites by being focused exclusively on customers in small towns. The target customer will be between the ages of 11-18 and is interested in alternative music and participating in youth sports like snowboarding and skateboarding. Our target customer will be inspired by alternative clothing styles in large cities. FireStarters will exclusively advertise in small communities with populations between 100,000 and 150,000 residents. FireStarters can use small, youth-oriented businesses in these communities, such as skateboard shops and alternative CD shops, to promote their product line.

1.1 Mission

FireStarters was founded to bring unique, youth-oriented fashion to small-town America.

1.2 Keys to Success

  • A website that is accessible and easy to navigate. Similar to a trip into your favorite store, where you will always find what you are looking for.
  • Excellent vendor relationships that allow for fast shipment.
  • Establish an effective strategy for advertising in the communities’ youth-oriented businesses.
  • Make sure your store is attractive and trendy so that customers can see it.


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