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Computers Reseller Business Plan

3 March 2023 Businnes Plan


Computers Reseller Business Plan


Crest Systems (VAR), a new value-added reseller (VAR), has been established. The company specializes in selling speciality inventory products to more than 1,200 VARs who sell in vertical markets. Each market is distinct and serves a particular speciality industry. In addition to the software, Crest will sell the inventory data collection hardware that will operate the software. Traditionally, VARs who sell to these vertical markets focus solely on the industry’s unique product line or service. Though their customers have inventory controls needs, these VARs have not had a product they could offer until now.

A customer must be able to purchase an inventory management solution at a cost of less than $5,000 to ensure product success. Crest Systems has reached a strategic alliance deal with Promerit Engineering to distribute its software products to these VARs. Promerit Inventory Basic is the first product and it will be released in May. Crest Systems estimates that Crest Systems will sell 20,000 units in just 36 months. The product will go for $850

From the sale, the VAR will be paid $400 Crest Systems will get $250 from each unit. Crest Systems will also sell hardware that will use the software. Crest Systems will also sell data collection units that can be used with Symbol or PSC software. The cost of the hardware will be between $2,000 to $3,200 per unit. Crest Systems receives between $600, $900 and $3,200 per unit. The total package of hardware and software will be less that $5,000

The company is primarily focused on vertical markets but VARs who are warehouse managers may be interested in a low end data collection solution. Crest Systems will put together 1,000 VARs who manage warehouses and sell Promerit Inventory Basic.

Crest Systems will also be developing specialty software modules to integrate with Promerit Inventory Basic software. These modules will retail for anywhere from $800 to $1000. Crest Systems plans to maintain strong business relationships and provide additional software, hardware, and support products to its VAR customers.

Crest System owner Richard Torres has over 12 years experience in vertical markets. He was Cycon Systems top selling agent last year, with sales in excess of $3 million.

1.1 Objectives

Crest Systems’ objectives are:

  • In the first year, we sold 8,000 units.
  • It is crucial to build strong relationships with VARs in order to increase sales.
  • Each year, increase the sales of software modules by 15%
  • Promerit Systems is a good partner in order to increase product quality and customer satisfaction.

1.2 Keys for Success

These are the keys to success at Crest Systems:

  1. Implementing inventory control solutions at an affordable cost of less than $5,000
  2. Reliable and timely response to VARs’ questions and requests.
  3. A reliable administration that is ready to serve VARs, prepare accurate billing, follow-up on orders and other documentation, and maintain a close watch on expenses and collection of accounts receivable.


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