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Clothing Manufacturer Business Plan

3 March 2023 Businnes Plan


Clothing Manufacturer Business Plan


Opportunity

Problem

New Look is aiming to improve its position as a established retailer of men&#8217’s clothing now that it has become a manufacturer and distributor of upscale clothing lines for men between 20 and 40. New Look does not only create the clothing line but also supports it by supporting it with advertising and promotion. By increasing brand awareness, the company hopes to strengthen its relationship with retailers. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.

The New Look collection is synonymous with elegant, sophisticated, fashionable, and luxurious clothing. The company’s marketing plan is varied and includes a variety advertising communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfumes, jewelry and eyewear.

Solution

New Look does more than just develop the clothing line. They also support it with marketing and promotional campaigns. The company intends to build brand awareness and strengthen its partnership.

Market

Our customers are males aged between 20 and 40 years old with disposable income. This group has no discrimination and customers hail from many backgrounds. New Look’s customer is versatile and can be found in any setting. He is also willing to pay for high-quality clothing.

Competition

Companies are looking to improve their efficiency and adopt new technologies. The industry has witnessed consolidation over the last few decades as larger companies have more market power and are able to cut costs. Companies in the apparel industry can either operate as wholesalers or retailers. For instance, Gap, Inc., a vertical retailer, manufactures and markets their own apparel and accessories. VG Corporation is a manufacturer, and only sells its products to retailers. Tommy Hilfiger’s company does both. They sell their products to both consumers and retailers through retail outlets.

Why Us?

We are an alternative for existing clothing lines. Our own line is unique and your colleagues or fashion-forward friends won’t be wearing it. We are also very aware of trends and brands. Because you found us first, you’ll be the envy of your friends.

Expectations

Forecast

The company’s goal is to expand from retail into online, with its own branding, to be sold by the end of the period in other retail stores as well as online.

Financial Highlights Year-by-Year

Financing is Required

We want to expand our design portfolio so that our owner can invest $65,000. We also need a $115,000 small business loan. Both of these loans will be repaid by the second year, based on our existing customer base and relationships.


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