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Cafe Bistro Coffeehouse Business Plan

3 March 2023 Businnes Plan


Cafe Bistro Coffeehouse Business Plan


Opportunity

Problem

Sweet Auborn District is in Atlanta Georgia and needs a cafe to provide food for residents and employees. The area is rapidly growing in population, and many places that offer food are full. Cafe Apres/Diem closed the location and left an opening.

Solution

The Watertower is a full-service restaurant/cafe located in the Sweet Auburn District of Atlanta. The restaurant serves a full range of affordable comfort food that is influenced by African cooking traditions and French cuisine, but also uses time-honored recipes from around the globe. The Watertower cafe has a dessert bar, magazines and a stage for live performances.

Market

The United States’ casual dining/full-service restaurant market is valued at $100+Billion. With annual revenue increases exceeding 5%, it is now worth more than $100+Billion. There is an increasing number of people who prefer to eat at restaurants. Restauranteurs and industry organizations often mention that record numbers of women have entered the workforce. Actually, between 1955 and 1995 the amount of money spent away from home grew by almost 20%. This is in correlation with the increasing number of women entering work. Two income earners per household means that neither one of them may have the time or ability to cook. As people increasingly find eating out of the home more appealing, food service sales have increased significantly since the 1950s.

Competition

The competition is typically a 70-150 person restaurant with outdoor seating. Entree prices can be found anywhere from $7.00 to over $25.00. All nearby establishments provide beer and wines at a minimum. Most serve liquor-spirits as well.

Why Us

The Watertower will provide accessible and affordable high quality food, coffee-based products, and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. The Watertower, which is located within a five-mile radius of Atlanta, will soon be the destination of choice for the many residents as well as visitors from far away.

Expectations

Forecast

We anticipate income to exceed $2.1 million for calendar in the first year. It should grow to $2.57million in the third year.

Financial Highlights for the Year

Finance is required

To get things started, we need to raise $214,000. This amounts to $124,000 from investor 1, or $64,000 each from investor 2. We will also be getting a $30,000 loan. We will be in a position to repay the loan as well as the investment within 3 years.


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