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Business Analysis Publishing Business Plan

3 mars 2023 Businnes Plan


Business Analysis Publishing Business Plan


Our Mission. Our mission is to tap into tomorrow’s brightest minds and empower them to explore the trends, thematics, and technological advances among college students to understand how these phenomena relate to the investing dynamics of stock markets.

Description of Business Concept: This program will provide college students with real business experience. We empower them to analyse trends, themes and companies, as well as write about them. The original thoughts and ideas of these business-minded wunderkinds will be available on the Internet at our website: www.thewonderkind.com and in a hard copy newsletter printed quarterly and mailed to subscribers. Our company is an informational publishing house that provides key industry trends to our subscribers. The Wonderkind’s focus allows students to discuss business matters most relevant to them and their Wall Street analyst counterparts–current market and product trends, social issues, and general stock market dynamics–and decipher how these phenomena translate into current investment opportunities. Our analysts do not have to be influenced by the financial relationships that exist between Wall Street investment banks and their clients. The Wonderkind will provide access to its collaborative findings for interested readers throughout America by allowing them to subscribe via the website at a cost of $12.95 per year or $129.95 per month. This flat fee includes unlimited access to our online database, including email interaction with our analysts, as well as our quarterly newsletter, which provides the top articles and analyses in a printed form.

Opportunity & Strategy – The founding partners will depend on their own investment wisdom & perspicacity and that of their network, as well their knowledge of other schools across America to create the initial knowledge. This marketing tool will be used to encourage motivated students from all universities, to submit their investment ideas for publication on The Wonderkind’s website and newsletter. Motivated students will be attracted to this opportunity to get recognition and honor via publication on The Wonderkind’s website and in the quality periodical, without any monetary compensation. Based on the quality and quantity of investment analyses that were submitted, we plan to recruit additional full time writers and provide compensation accordingly. As our subscriber base continues to grow, so will the number and quality of articles submitted by students.

The Wonderkind offers a variety possible methods for recruitment and implementation, including promotion via university newsletters and magazines and official college newsletters; with business and entrepreneurial schools at other schools; and finally, through family and friend networking and support.

Target Market – Subscribers to The Wonderkind are motivated to be exposed to the pulse of college America. The Wonderkind’s target market includes:

  1. Business professionals who enjoy a multitude of information sources.
  2. Students pursuing marketing, finance or business interests in college.

Competitive Advantage – Our competitive advantage is double:

  1. There is currently only one investment publication that taps into collegiate intelligence.
  2. We appeal to motivated college student who is frustrated by the lack of organization and response from large corporations for internship programs.

    • Internships are available both during school year and summer.
    • Students will not have to relocate or arrange lodging because the internship is done electronically.

The Wonderkind’s uniqueness comes from the planned creation of a select group of college students who represent America’s most technologically savvy, and dynamic generation. The college student of today is more highly respected than ever by society and business professionals. Everybody seems to be curious about the pulse of collegiate America because of the incredible success stories shared by college entrepreneurs like Bill Gates, Michael Dell, or Sean Fanning.

Economic Potential. Our five-year forecast models predict over one Million dollars in annual revenues.

Two years from now, additional value-added services or cross marketing initiatives may be accretive for our bottom line.

Management Founders Frank Peanut and Jacob Sweller each have unique backgrounds and resumes. They bring unique talents to the table that will help them each succeed in growing and managing their business.

Frank Peanut is majoring in finance and is ranked in the top 5% of his class. His mentorship experience includes working under two Minneapolis hedge fund managers. Frank currently serves as the Co-fund Manager of the Investment Club at school responsible for approximately $400,000 in assets. Frank has been actively managing his personal equity funds since he was 14 years old. His plans for the future include working as an Investment Banking professional for a brief period and then going to graduate school.

Jacob Sweller is well on his way to obtaining a dual degree in finance/government. Jacob, enrolled in the Honors Program, scored a 1500 on the SAT exam and is currently ranked in the top 10% of his class. Jacob has been very active in the school’s business arena. He has directed business consulting presentations to McKinsey & Co. consultancy firm and Credit Suisse First Boston investment bank. Jacob has received over 30 prestigious awards in academics and athletics over the past few years. Jacob is currently the Investment Club Co-fund Management Manager responsible for $400,000 in assets.

The offering: We offer to purchase a significant minority stake in The Wonderkind for the financing we need to start our business and promote our services. We are open to negotiations.

Risks – While every investment in a start-up company involves a high level of risk, we take every precaution to use any funds that are available prudently and wisely. The Wonderkind, however, is not an Internet business. Our company is an informational publishing house that provides services to customers citing key trends in different industries. We chose to distribute our information via the Internet because it’s the most cost-efficient.

1.1 100 Word Summary Business Venture

The Wonderkind informational publishing company allows bright students interested in business/investing to discuss the most important business topics with their Wall Street analyst counterparts. This includes current market and product trends as well as social issues and stock market dynamics. We also help them to understand how these phenomena relate to investment opportunities. Our analysts are free from biases resulting from investment banking relationships between Wall Street firms and clients.

Contact persons and team leaders

Frank Peanut: peanut@wonderkind.com. Office: (555) 589-3432

Jacob Sweller: sweller@wonderkind.com. Office: (555) 589-3453

1.2 Objectives

Bright and passionate students interested in the stock market will find a place to learn real business experience. We’ll allow them to study companies and write about them.

These are our goals for growing our subscriber base:


Year:


1


2


3


4


5

Subscribers to the Service

500

1,500

4,500

6,000

7,500

1.3 Mission

Our mission is tapped into the brightest young minds today and tomorrow. We empower them to research and understand the trends, themes, technological advances, and other phenomena that affect college students.

1.4 Keys for Success

Below is a list that outlines the crucial steps we will take.

  1. Recruit qualified

College students from across the country are able to seamlessly integrate their research into our services.

  • Ensure that the content we publish is truly original and unique in all aspects.
  • Investors and interested readers should be convinced of the quality of our service and its unique content.
  • Marketing our idea to institutional interest at the collegiate level as well as in business will ensure that it is supported by many more than individual subscribers.
  • Maintain existing subscribers and persuade these people to recommend our services to others.
  • To ensure self-sufficiency in all operations and longevity, we must keep our costs low.

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