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Physical Therapy Massage Business Plan

3 mars 2023 Businnes Plan


Physical Therapy Massage Business Plan


Lavinia Walkins, LMT, owns Healing Touch Massage. Since July 1984, Ms. Watkins has been licensed as a massage therapist in Oregon. The business has been run from her home. Since its inception the business has been consistently profitable.

Massage is offered in many styles, including traditional Swedish Massage, deep tissue work, sports massage, hot stone massage, reflexology, and more.

This is a massage therapy business plan that examines the feasibility of expanding into downtown. This would make services more accessible to those working full time and more convenient for patients who have medically ordered massage therapy. Although billing insurance companies for medically-required massage is lucrative, it is imperative that clients are able to access the therapist during lunch or work hours.

Mission

Our goal is to operate a profitable business providing therapeutic massage in caring, professional environments. We offer massage in many styles, including traditional Swedish Massage and Deep Tissue work. Our goal is to tailor the client’s experience based on initial interview information, as well as in-the-minute feedback during the massage, to insure the client’s comfort and satisfaction, and to increase repeat business. We aim to provide massage that is both effective and respectful of client’s personal boundaries. This will ensure that the experience is both relaxing and energizing. We take care of the overall experience by using high quality oils, lotions, soothing music, nature sounds and silence as requested by the client.

Objectives

  1. By moving to a city center location, you can increase your day-time clients 100%
  2. Advertise locally to increase your new client base by 50%
  3. Sublet space in a new location by finding another LMT, or other personal services provider.

Keys to Success

  1. Professionalism is everything that goes beyond maintaining confidentiality and keeping our LMT training current. It also includes maintaining good boundaries between client and therapist.
  2. Individual Attention: We make every effort to customize the experience for each client.
  3. Repeat business/Recommendations: giving the kind of service that brings people back for regular treatments, and encourages clients to recommend us to friends, and other health professionals to recommend their clients.


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