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Convenience Store Soda Fountain Business Plan

3 March 2023 Businnes Plan


Convenience Store Soda Fountain Business Plan


With the expansion of the Oregon State University (OSU) campus and tourism growing in the Bend, Oregon area, The Coffee Break will start business to provide convenience while still maintaining nutrition and satisfaction. Market research has shown a promising demographic, especially among females and those over 55. We will facilitate their demands by offering great food in a timely manner. A small coffee bar, soda fountain and ice cream box will be available at The Coffee Break for those who would like to relax from their busy lives with a refreshing drink.

Our three main targeted markets are students, business people, and tourists. These segments are all growing in demand and size. Our prime location will make it easy for many of our customers to get around.

1.1 Mission

The Coffee Break sets a new standard for local standards. Convenience stores, ice cream shops and coffee stands will no longer be offered in separate locations. They will all be available at the same location for ease and convenience. The Coffee Break is open to everyone, no matter their time or how long they’ve been there.

1.2 Keys to Success

The Coffee Break’s keys to success are:

  1. You will find the business near a hospital, university and several small businesses. There are also many tourist attractions nearby.
  2. First area convenience store to incorporate a nostalgic setting.
  3. Flexible hours are available to accommodate peak- and offpeak customers.
  4. At reasonable prices, you can find unique and high-quality products.

1.3 Objectives

Coffee Break will become a convenient store for students, tourists, and local employees. It will soon become the go-to place for fast and convenient shopping, as well a place that offers a bit of relaxation during a busy day. The Coffee Break is here to help achieve this.

  1. Generate $218,000 of sales in year 1, with an 11% growth rate for the next four years.
  2. You should have a minimum of 55% gross margin each year.
  3. Show a net profit over $20,000 at the end.


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