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Medical Internet Marketing Business Plan

3 March 2023 Businnes Plan


Medical Internet Marketing Business Plan


DocBuzz, Inc. is a medical marketing company specializing in pharmaceutical, biotechnical and medical device detailing for the benefit of the medical community. DocBuzz, Inc. is the only company of its kind; a business especially designed for doctors and the medical community, owned and operated by practicing physicians.

With revenue exceeding $96.3B annually, the pharmaceutical market ranks as one of the most profitable. The problem the pharmaceutical industry faces is time. Time for research, development, branding, marketing, and sales. It is also time to win the trust and acceptance from the medical community. We can easily compare time and money in this industry.

Similar situations exist in two other industries that produce similar products. Those industries are the biotech and the medical device companies. While the revenues are not as great as what one will find within the pharmaceutical industry, these companies face heavy competition within their own individual industries.

DocBuzz, Inc., has developed an approach that allows all industries to benefit from prelaunch and product branding, as well as postlaunch sales support. All of this is possible with the direct intervention by practicing physicians. DocBuzz, Inc. provides clients with the ability to market directly towards decision-makers, establishing credibility instantly through our extensive network and medical professionals. Our e-detailing is the most cost efficient service. With live conference availability 24 hours a daily, seven day a week, you have instant access to information on various pharmaceuticals, new biotech developments and other medical devices.

DocBuzz, Inc., will offer marketing services to the pharmaceutical, medical device, and biotech industry. Being practicing physicians, we also have immediate access and communication with our colleagues. We can convey these companies’ messages directly to the decision makers at 75% of the current budgets. DocBuzz, Inc.’s unique incentive program will generate additional revenue for participating physicians and other doctors.

DocBuzz’s winning strategy is to give the best and most accurate information to the medical professionals. The industry can also use DocBuzz to promote, market and advertise their products through highly respected doctors. Individual medical professionals benefit by being able to access the most recent industry information via the Internet. Additionally, at the end the e-detailing will allow them to request samples, additional information about the product, or to have a representative from a pharmaceutical company visit. Participation in the eDetailing program, and/or referrals to other members of our program can help professionals on our medical panel earn points.

1.1 Keys to Success

DocBuzz, Inc. has identified four key strategies we believe are crucial for success:

  1. Improve access of the prescribing doctor to the pharmaceuticals via newly developed Internet technology, to accelerate market acceptance of a product and to increase its prescribing pattern.
  2. DocBuzz, Inc., uses a grassroot approach to retain and recruit participating prescribing physician professionals through a Value Incentive Referral Point Program (VIRP). DocBuzz, Inc., a physician-owned company, is sensitive to physician’s needs and offers. In addition to the unique VIRP program, DocBuzz also offers other value added programs, such as CME, cyber meeting places, and other options for point redemption.
  3. DocBuzz, Inc. can provide evidence-based analysis for the pharmaceutical industry in order to justify the pharmaceutical investment in e-detailing.
  4. DocBuzz, Inc., anticipates aggressive, but controlled growth, in order to maintain the quality of our service.

1.2 Mission

DocBuzz, Inc. offers a high-quality, reliable alternative to internal resources for sales and marketing for medical device, pharmaceutical, and biotechnical manufacturers. DocBuzz, Inc., accelerates physician learning curves for new and existing products. This is done through Web access to marketing research and educational details. DocBuzz, Inc., is also beneficial to small, innovative biotechnology/pharmaceutical companies that don’t have extensive North American sales coverage.

1.3 Objectives

  • To position ourselves as a leader in pharmaceutical ecommerce, we target medical professionals. physicians, nurse practitioners, physician assistants, dentists, and podiatrists.
  • We will offer value added services such as CME, current medical information updates, and physician meeting facilities (chat room and bulletin board).
  • To hire staff both currently identified and unidentified to implement our business concept.
  • To sign up 5% from the over 650K prescribing physician professionals by year 3 and to provide 300K pharmaceutical details per year, by Year 3.
  • To reach a break-even point of $35,936 by the end of year two.

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