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Movie Theater Business Plan

3 March 2023 Businnes Plan


Movie Theater Business Plan


Falls River is an older town that lost its sole movie theatre a decade ago. Since then, residents wishing to enjoy a night out at the movies have to drive about 30 miles to a theatre. It is often a large, antiseptic megaplex that houses the theatre and lacks any personality.

Falls River Theatre will offer Falls River residents an exciting, local theatre. The films shown will be second run releases of the most popular movies in two target markets: families and young adults. The building that will be home to the facility is the historic theatre building. Built in 1936, it has been home for the long-running acting companies of the town. The building has been used for community functions sporadically since its closing. The building’s owners will restore it to its former glory before the grand reopening.

Steve Brinksman and Samantha Farmer, the theatre’s owners, have the capital, skills and expertise to make it a success. Samantha has managed a large moviehouse for seven year, gaining valuable skills in management and movie selection as well as establishing relationships with key figures in the industry. Steve has the ability and skills to bring the building back to life.

We see modest profits in the second year despite a large initial investment from our owners.

1.1 Keys to Success

  • Proper film selection is important for both the theater’s environment and the audience.
  • Mixture of traditional movie fare with quality snacks and beverages can bring in revenue.
  • Controlling costs can be achieved through careful management of the internal finances.
  • Great customer service.

1.2 Objectives

  • The first year saw healthy sales, and the number of customers increased by more than two-thirds in the second year.
  • Concessions generate high revenues.
  • By year 2, modest but stable profit margin

1.3 Mission

Falls River Theatre’s mission, in small towns, is to offer a great entertainment experience in a small city. We offer a comfortable environment where customers can enjoy second-run movies in a relaxed atmosphere. All this is within a short drive or walk from their home. Falls River residents cannot live without this convenient service since the loss of the local theatre eleven-years ago.

We are here to please the local community. We will also provide our customers with satisfying and reasonably priced snack foods and beverages.


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