Recreation Center Business Plan


Recreation Center Business Plan


This document is designed to give information on Play Time for Kids. Information includes business structure, company goals and projected growth. Venture capital requirements are also included. Start-up costs can be analyzed. Industry trends will also be covered.

Play Time for Kids identifies the family entertainment market as its primary interest. The company has focused its efforts to develop one or more Family Entertainment Centers (FEC) in order to provide quality family entertainment activities for the communities of the Our County, Big City.

Focused on family entertainment in a family-oriented community, Play Time for Kids is a company primed to take advantage of an expanding and profitable industry.

Entertainment has become the new buzzword in the new millennium. David L. Malmuth is the senior vice president at TrizenHahn Development Corp. He observed that people aren’t just interested in purchasing things. They want an experience. According to David L. Malmuth, senior vice president of the TrizenHahn Development Corp., authenticity, fun and participation are key ingredients for creating successful experiences. Americans are able to spend money on entertainment and will do so. Statistics show that the United States spends more on entertainment than it does on clothes or health care.

Quality family entertainment is the focus of Play Time for Kids. In the first phase of development detailed below, construction and commercialization one FEC are included. FECs as proposed by the company will provide the type and amount of family entertainment and adventure that current markets demand.

In addition to the other capitalization and funding efforts mentioned herein, the Company anticipates seeking funds from other sources that may be able to assist with the purchase of the building we initially lease.

The U.S. Census Bureau recently conducted a census and found that personal consumption and entertainment expenditures increased by $31.5 Billion between 1999 and 2000. This resulted in an industry gross of $56.2 Billion. Source: U.S. Census Bureau. Statistical abstract of the U.S.: 2000 &#8211, The National Income and Product Accounts, U.S. (1929-94), Vol.

Our solid management team and aggressive marketing plan will allow us to project a steady, minimum annual growth of 5%.

1.1 Objectives

These are the objectives of Play Time for Kids:

  1. To create a service-based company which exceeds customers’ expectations.
  2. Superior customer service, word-of-mouth referrals and superior customer service will help to increase the number of customers at least 20% each year.
  3. Have a clientele return rate of 90% by end of first year.
  4. By the end of the first year, you will be a well-known community destination.
  5. Inform the community about the services offered by the company.

The company will be the leader in Northeast Our County.

1.2 Mission

To provide excellent child play care in a kid-friendly atmosphere while ensuring our customers, both parent and child, receive excellent service in a playful, educational, and safe environment.

1.3 Keys to Success

These are the keys for success in your business:

  • Superior Customer Care: superior hourly service and care.
  • Environment: Provide an environment that is clean, elegant, and fun for professionals to trust.
  • Convenience: Offer clients a range of services in one place.
  • Customers will appreciate the convenience of being in a convenient location.
  • Reputation: credibility and integrity. 100% dedication.
  • Indoor activities for all seasons of entertainment
  • Facility designed to reduce overcrowding
  • Experienced management team.

The company believes certain risk factors can easily be mitigated by:

  • To sustain operations for the first year, initial capitalization.
  • Low overhead by using multi-skilled workers and continuous training (e.g., child development classes).
  • Through aggressive marketing, you can build a strong customer base.
  • Strong community ties are essential for strong involvement with nonprofit organizations.


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