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Peach and Apricot Farm Business Plan

3 mars 2023 Businnes Plan


Peach and Apricot Farm Business Plan


Introduction

Dr. Jared Wilson’s start-up venture, Wilson Family Peach Farm, is for Susan and her husband. The Wilsons will soon be retiring from their normal professions, starting in the spring. The farm will give the Wilsons income and work opportunity after their retirement. Both of them can also continue their own research programs on nutrition and agriculture. Approximately 80 acres of prime stone fruit growing land is to be acquired, using owner’s equity and a federal farm assistance loan. Dr. Wilson, Mrs. Wilson, and a Limited Liability Company will own the farm.

The Farm and its Products

The farm’s prime fruit growing land is located approximately 3 miles northwest of Gainesville. This is one of the best areas in the state for growing peaches and other stone fruit. It receives plenty of sunlight and has excellent drainage. The soil pH is optimum.

The Wilson Family Peach Farm is planning to grow seven varieties of peaches and nectarines in the first three years including the Redhaven, Ishtara, Tenn Natural, Lovell, Bailey, Montclar, Starks Redleaf, and the famous Elberta. The farm will expand once profitability is established.

This crop’s attractiveness is due to the fact that high-quality, fresh peaches and nectarines are low in calories and sweet tasting. One medium peach provides only 37 calories. These fruit are a good source for Vitamin C. The yellow-fleshed varieties of these fruits are a good supply of Vitamin A.

The Market

The United States contributes approximately one-fourth (25%) to the world’s total supply.

Peaches are America’s third most loved fruit. They are responsible for more than 70% of all stone fruits produced in the U.S. South Carolina, Georgia and California follow California’s 72 percent share. In the three-year period, they have averaged about 6 and 4 percent respectively of the U.S. total. Georgia’s peach crop produced 115 million lbs last year and earned $41.7 million. In addition to the Elberta, Georgia now produces more than 40 commercial varieties of peaches. Recent developments have shown that there may be an increase in the global peach market, particularly in Asia.

Wilson Family Peach Farm is planning to sell its crops to three main buyers. The Wilsons will sell the majority of their fruit to local produce stands, which can charge more for better quality fruit. This will allow them to maintain a high profit margin. The rest of the fruit will go to local fruit distributors and fruit packers who then resell it to grocery stores. All fruit that fails to meet the quality/maturity standards will be sold directly to canneries.

Financial Considerations

The farm will be funded with a farm loan assistance loan and significant equity from the owner. The farm will have enough cash flow until it can begin making revenue. Expectations are that sales will grow steadily through the third year, making it profitable.

1.1 Objectives

The Wilson Family Peach Farm will be achieving these goals over the next three year:

  • Profitability in the first year
  • Buy 50 acres more adjacent land before year three to expand.
  • Profit from the niche market for specialty and hybrid stone fruits
  • For economies of scale, increase the yield per acre.

1.2 Mission

Wilson Family Peach Farm’s Mission Statement is to provide a retirement profession and supplemental income for Jared Wilson. In addition, the farm will provide a base for Dr. and Mrs. Wilson’s ongoing research in the agriculture and nutritional fields.

1.3 Keys for Success

The United States is an established industry that has seen very little growth. It also has a highly competitive market. The Wilsons will concentrate on the niche market for rare and hybrid peaches, nectarines, and stone fruits, as well as quality to maintain its supplier contracts with local producers and chain distributors. These are the key ingredients to success for the Wilsons.

  • Utilize early-harvest varieties for peaches and nectarines to make yourself « first to the market »
  • Concentrate on local distributors marketing hybrids.
  • Advocacy to reduce costs and analyze them aggressively
  • For quality enhancement, focus on post-harvest management of produce.

  • Market to the high-end local produce stands that can demand higher prices.
  • You can capitalize on Dr. Jared Wilson’s close contact with the University of Georgia Agriculture Department faculty to implement new scientific methods for growing stone fruit.

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