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Travel Agency – Upscale Business Plan

3 mars 2023 Businnes Plan


Travel Agency - Upscale Business Plan


Panache Travel Group (PTG), is a company that specialises in small, escorted luxury tours for discerning clients. It will operate from two locations in order to better service customers throughout the country: one base in Salt Lake City, Utah and the second in New York City, New York. The founders and employees of Panache Travel Group are experienced travelers and travel professionals who are knowledgeable, capable and passionate about the services Panache Travel Group will promote and offer.

PTG will focus its attention on luxury travel, a small niche market in the expanding travel industry. Individuals, couples, and affinity group members of high-net worth individuals travel at least one per year for leisure. Clients are looking for the ultimate experience in travel and expect the highest quality accommodations and activities along with exceptional service. PTG will be more competitive than others in this market because it offers smaller, more intimate package tours that give clients personal attention by their hosts. PTG will foster this niche through one-to-one communication with potential clients, personal contact with sophisticated agencies whose primary customer base targets our market, broad out-reach programmes through various media and special events. Panache Services has all aspects to our travel technology. PTG founders and employees have personal experience with luxury retailing, travel, local languages, history of destinations, and personal services to high net-worth individuals.

The initial price of luxury tour packages will be slightly lower than the market rate to increase market share and brand recognition. As a result, short-term operating profit margins are projected to be in low to mid range. PTG will be able to raise the price of its tour packages to market rates once it has established a loyal clientele and improved brand recognition.

1.1 Objectives

1. You will achieve substantial sales in Year 1. Then, you will see remarkable increases in Year 2 & Year 3. With corresponding increases in profitability, you will also be able to realize significant sales.

2. Panache Travel Group is a brand that will help customers retain their business, maintain the mind-share of Panache resellers, and increase pricing power.

3. Establish and sustain strategic alliances nationally, internationally, with travel professionals, to create additional PTG selling channels.

4. You will achieve the highest levels possible of client satisfaction.

1.2 Mission

Panache Travel Group has one mission: to provide luxury tours and travel experiences for a select market of discriminating customers. They are satisfied with their service, as evidenced by repeat bookings and positive word of mouth. PTG seeks recognition as a specialist within luxury travel. PTG will provide a professional and first-class service to all its clients. It is an efficient operation that is managed by smart people.

1.3 Keys To Success

  • Segment and target luxury travelers within the larger travel industry.
  • Panache Travel Group must be promoted as specialists in the luxury segment of the travel market.
  • Through personal interaction, media, or other branding activities, communicate the unique characteristics and quality PTG offerings.
  • A base of satisfied, loyal customers will help you to develop repeat business.


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