Used Auto Sales Business Plan


Used Auto Sales Business Plan


Auto Sales & Parts

Problem

Integrity Auto Sales will offer a wide range of high-quality, used cars at an affordable price to Lane County residents. The combined experience of the owner and the sales manager in new and used automobile sales is more than 30 years. We will continue to work with local dealers to help you save as much as possible.

Solution

We will create an environment that meets the needs of each customer. We sell a professional service in car buying and an experience that will draw customers back. We believe we have a higher gross margin than the industry average. We will succeed due to the hard work and determination of our owners and the great team that we have assembled.

Market

Nearly everyone requires a car in order to travel from A to B. Many families own at least two cars. The recent success of new car markets has created a large stock of used cars for resale. October saw the greatest single-month gain of 24% in new car sales.

Competition

Dealers selling used cars are known for their unethical practices. Customers are more cautious and skeptical than they should be. Our success will depend on our ability to provide a high-quality experience for customers. Our salesmen will provide a friendly and personal experience for the buyer. We will make sure that the customer is satisfied. These customers will serve as a reference for car buyers. This company will foster a close working relationship with suppliers and customers.

Why Us?

Integrity Auto Sales offers customers in the Willamette Valley a unique car purchasing experience. We place customer satisfaction first. We understand that vehicle purchase can sometimes be an unpleasant experience. Our goal is to provide the customer with an enjoyable, honest service by satisfying individual customers practical transportation needs with a quality product.

We believe it’s important for vehicles to be high quality and affordable. Therefore, we will provide a 30-day limited warranty on each vehicle. Our company will make a profit by generating sales. It will provide job satisfaction for its employees as well as fair compensation. Owners will also get a fair return. Bonuses and commissions are given for hard work. Owners and employees are both important. We will create an environment that is fun and profitable for everyone.

Expectations

Forecast

  1. Growth will be moderate to good, cash flows steady with several months of loss in the beginning
  2. Marketing will remain below 10% of sales.
  3. The company will invest 10% in financial markets and approximately 50% in company growth for the first one year.

Financial Highlights for the Year

Finance is required

For us to get started, we will need $130,000 of funding. That includes a $100,000 loan. Jonathan will invest $20,000 while Don will spend $10,000


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